How the Right Social Selling Can Win You More Deals

I started my company with ZERO business or sales training.

Throughout all these years, I was put in a variety of selling situations as any founder/CEO would be expected to deal with.

As I grew, I started studying behavioral patterns.

Read some great books on the pshycology of selling and buyer intent.

I developed a gut feeling for interacting with prospects that worked surprisingly well.

I framed it like this.

My observation of other salespeople was that they often started selling much earlier than I would have and sold much harder than I would have.?

This sales pitch made me feel both uncomfortable and distrustful, according to my gut instinct.

In addition, when I read about how you should close deals, I was surprised, as I was not using any of those closing techniques yet was able to close deals reasonably quickly.

I'm going to share everything that I used to apply back in the days and even now that's working wonders for me

Building a relationship and trust

So you just sent a friend request to your prospect.

They accepted it. And then, you sneak into their DMs pitching them your services and offer!

That’s a dead wrong approach. You need to change this, if you are doing it or planning to do in future.

In my experience, too many marketers and salespeople want to jump straight into selling.

Instead, what you need to do is to

? Build Relationships

? Build Rapport

? Build Trust

And then talk about selling stuff and services.

There are many ways to do this, no matter where you sell your products or services.

For example, if you want to sell a high-ticket program, you must create a lead magnet first.

Offer it for free in exchange for their email address, and then nurture those relationships through nurturing emails.

Once you feel it's the right time to sell. Make a move and Voila!

Position yourself as an expert

The positioning of myself as an expert was another technique that worked well for me.

If they were interested in or important to me, I would study in an area that I could develop some expertise in.

After that, we would create a forum for delivering the presentation. An audience with a larger size will have a stronger impact. After I established myself as an expert in the buyers' minds, they turned to me naturally for business advice.

Provide FREE Value

Now, this is the most important point here.

The more value you provide, the more deals you close.

It is simple MATH

Follow these ideas of social selling through value. You can do it through traditional content like Blogs, Webinars, and Reels

? Entertain them

? Educate them with new insights

? Provide assistance from other recognized experts

? Review content, and products, in a way that is useful to them

? Guide them with the Best Practices in their industry, niche, or job

? Explore more ways to make them more successful in their business, job, or life

? Utilize data. Provide them with interesting data. For instance, survey results show what other customers like them are doing in a particular area of interest.

Through non-traditional content

? Compare them to their competitors

? Develop a valuable free software program?

? Compare with competitors

? Offer free consulting services?

? Explore more innovative approaches