How Rhett and Link built YouTube's Most Successful Show
This week on the Colin and Samir Show, we’re publishing our interview with Rhett and Link. They built the massively successful show Good Mythical Morning, and have been on YouTube pretty much since it started.?
One reason we were so excited to interview Rhett and Link is that they’ve done something that often feels impossible on YouTube. They’ve been publishing the same show, Good Mythical Morning, consistently for over 10 years.?
Burnout and publishing consistently is a huge problem for many YouTubers – the lifespan of the career is usually just five to seven years. But Rhett and Link have somehow managed to publish over 2,300 episodes of their show Good Mythical Morning – and they’ve never missed an episode. They’ve also built a successful media company called Mythical , started a creator accelerator program, and acquired other companies, including Smosh .
So how have they managed to publish GMM three times a week, every season, for the last 10 years while balancing other projects??
Our entire interview gets at answering this question and exploring the culture Rhett and Link have built at Mythical. There’s one lesson at the core of it: Set up a process – and trust it.?
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As soon as Rhett and Link committed to the format of Good Mythical Morning, they hired a team to help them make it. And hiring a team naturally brings a different level of professionalism to YouTube than being a solo creator.?
When a creator has grown enough to have employees, it’s essential to create a schedule and stick to it. Rhett and Link told us how they learned to work with writers and producers to greenlight episodes, outline scripts, and shoot their show.
Link compared their role to actors – it doesn’t matter if he or Rhett is having an off day, they have to record the show.? Over 120 people work at Mythical. If Rhett and Link were to have an off day and didn’t feel like recording an episode, that could bring the entire company to a standstill.?
This idea of trusting the process is challenging on YouTube, where what works can change really culture. And so many creators make content around their personality – if they aren’t feeling up to recording a video, they just don’t.?
Doing these interviews show me how many different ways there are to make it on YouTube – Rhett and Link have built something incredibly impressive, but, as Rhett says, their schedule isn’t for everyone.
Rhett said: “There’s something in our makeup where we both can keep going and keep making things and not have a detrimental effect on our mental health.”
This was a fantastic episode, literally my favourite yet. So genuinely insightful.
Content Creator | Videographer | Video Editor
2 年Love this episode
Chief Strategy Officer, Medulla Communications
2 年Wow ??
I already shared this with my network and the creators I work with! I would have loved had you been able to really show some of the magic of how they create the episodes, the people who are making it happen and HOW they got the people they did. Building teams is an art form in itself that a lot of creators just don't know how to vet and hire nor do they understand what to do with those people once they come on board. Continue to love what you all are doing and see so much more potential in the teaching/ building piece from the creators who are doing it and doing it well.
Marketing @ Greenhouse ??
2 年Can we also take a moment to respect the drip on Rhett and Link ?? Have loved every step of the Colin and Samir journey, seeing you both in a photo with these two creator legends feels completely natural