How to Rewrite Website Content
Roe Digital Inc.
We help professionals with website optimization and digital marketing strategies.
How to Rewrite Website Content
Over the years, I have noticed that our clients usually see a spike in website traffic and leads anytime they update their website. Often minor changes or rewriting content can make a huge difference.
In today’s business climate, a website is essential for marketing your company and driving traffic to your products or services. But a website is only as good as its content. If your website content is stale, outdated, or simply not engaging, it’s time to consider rewriting content on your website.
Chances are if you’re reading this, it’s because you feel like your website’s content could use a refresh. Maybe it’s been a while since you’ve updated your site, or maybe you just don’t feel like your current content is really representing your brand well. Whatever the reason, rewriting your website’s content can be a great way to give your site a much-needed facelift.
But how do you go about rewriting your website’s content? What should you keep in mind? In this blog post, we’ll give you some tips on how to rewrite your website’s content in a way that will be both effective and engaging for your audience.
1. Know Your Audience
One of the most important things to keep in mind when rewriting your website’s content is who your audience is. After all, you’re ultimately writing for them, so it’s important to make sure that your new content speaks to the needs and interests of your potential customers.
Think about what kind of language they use and what kinds of information they’re looking for. What are their needs and wants? What type of content do they respond to best? Keep all of this in mind as you rewrite your content so that you can better connect with your target audience.
2. Define Your Goals
When creating new content for your website, it’s important to take a step back and define your goals. What are you hoping to achieve with this new content? Are you looking to drive more traffic to your site? Engage your existing audience? Or convert website visitors into customers? Once you have a clear understanding of your goals, you can focus on creating content that will help you to achieve them. This might mean creating blog posts that focus on key keywords, producing infographics or videos that are shareable across social media, or writing compelling copy that encourages website visitors to take action. By taking the time to clearly define your goals upfront, you can ensure that every piece of new content you create is working towards achieving your overall objectives for your website.
3. Audit your existing website content
Before undertaking a website content rewrite, it’s important to first audit your existing content. This will give you a clear understanding of what’s working well and what needs to be improved.
The first step in rewriting your website’s content is to take inventory of what you have. What pages are on your site? What topics do they cover? How well does each page align with your overall business goals? Once you have a good understanding of what you have to work with, you can start planning what needs to be rewritten.
4. Make It Scannable (Use headlines)
No one wants to read huge blocks of text on a web page. Breaking up your content into smaller paragraphs makes it much easier for readers to digest. Headlines, subheadings, and bullet points help further break up the text and make it easier to scan.
When people land on a website, they don’t usually sit down and read every single word from top to bottom—unless, of course, they’re really interested in what the site has to say. Most of the time, people will just scan the page until they find what they’re looking for.
So when you’re rewriting your website’s content, make sure to format it in a way that makes it easy to scan. Use short paragraphs, bullet points, and headlines to break up the text and make it easier for people to find the information they need quickly and easily.
5. Communicate effectively
While you want to keep your rewritten content concise, that doesn’t mean that it can’t be powerful. In fact, using powerful language is one of the best ways to engage your audience and get them invested in what you have to say.
Choose words that are strong and evocative, and avoid using passive voice whenever possible. Active voice will not only make your writing more interesting—it’ll also make it more persuasive. And who doesn’t want more persuasive website content?
6. Use Photos and Visuals
People are visual creatures, so incorporating images, videos, and infographics into your content can help make it more engaging. Just make sure that any visuals you use are high-quality and relevant to the topic at hand; otherwise, they’ll just end up being a distraction.
7. Improve your keyword strategy
One of the most important aspects of SEO copywriting is choosing the right keywords to target. When rewriting content for your website, it’s important to take a strategic approach to keyword selection. First, start by identifying the main topic of the page. Then, think about the keywords that you would like to rank for. Once you have a list of potential keywords, use a tool like Google Keyword Planner to research the competition and search volume for each keyword. Finally, choose the keywords that you think will be most effective for your website and integrate them into your content. By taking a thoughtful and strategic approach to keyword selection, you can improve your chances of ranking in the search engines and driving traffic to your website.
8. Update old blog posts with new information
Any website, no matter how well-designed or frequently updated, will eventually have outdated information. As time goes on, new discoveries are made, old data becomes irrelevant, and trends come and go. For a website to remain fresh and relevant, it’s important to periodically update old blog posts with new information.
Chances are that if you have a blog, you have some old posts that could use an update. This is especially true if your blog covers topics that are ever-changing, such as technology or current events. However, simply adding new information to an old post is not always enough. In many cases, it is also necessary to rewrite the existing content to ensure that it is accurate and up-to-date. This can be a time-consuming process, but it is well worth the effort. After all, your blog is one of the most important tools you have for promoting your website and attracting new visitors. By keeping your content fresh and relevant, you can ensure that your blog will continue to be a valuable asset for your business.
9. Combine related posts into a summary
You probably have a backlog of old blog posts that you haven’t touched in months (or even years). However, there’s no need to let all that great content go to waste-with a little bit of editing, you can turn those old posts into a brand-new, fresh summary posts.
The first step is to choose a handful of related posts that would work well together. For example, if you write about personal finance, you might choose to include posts on saving money, investing, and debt repayment. Once you’ve selected your posts, it’s time to start writing your summary. Begin by writing a short introduction that will give readers an overview of the topics you’ll be covering. Then, provide a brief summary of each of the blog posts you’ve chosen to include. Be sure to highlight the key takeaways from each post so that readers can get a sense of what they’ll be learning if they choose to read the full post.
Ultimately, a summary post is a great way to breathe new life into old content and help your readers learn more about the topics that interest them.
10. Add New Posts
Adding blog articles to your website is a great way to keep your website fresh and engaging for your audience. Not only does blogging provide new content for your visitors to read, but it also helps you to strengthen your SEO (search engine optimization) efforts. By including keyword-rich blog posts on your site, you can improve your website’s rank in search engine results pages, which can help you attract more visitors. In addition, blogging can help you build relationships with customers and clients by giving them a closer look at what goes on behind the scenes at your business.
Rewriting your website’s content can be a great way to give your site a much-needed facelift—but it’s important to do it in a way that will be both effective and engaging for your audience. Keep these tips in mind as you rewrite your site’s content, and you’ll be sure to create something that both you and your visitors will love!
Tools We Use When Rewriting Content
Keyword Research Software:
When it comes to creating a content strategy, keyword research is essential. By understanding what people are searching for online, you can ensure that your content is relevant and targeted. There are a number of different keyword research tools available, each with its own advantages and disadvantages. Here are some of the most popular options:
– Google Keyword Planner: This is a free tool provided by Google. It allows you to see how often particular keywords are being searched for, and also provides estimates for the cost of running ads targeting those keywords. However, it can be difficult to get accurate data due to the way that Google Keyword Planner groups together similar keywords.
–?SEMrush: This is a paid tool that offers a wide range of features, including keyword research. It gives you access to data from multiple search engines, including Google, Bing, and Amazon. This can be helpful for getting an accurate picture of how popular a particular keyword is. In addition,?SEMrush?provides tools for competitor analysis, which can be useful for seeing what strategies your competitors are using.
– Ahrefs: Another paid option, Ahrefs provides extensive data on keyword usage and competitive analysis. It also has a number of other features, such as site audit and link-building tools. However, it can be expensive, so it may not be suitable for everyone.
While there are a number of different keyword research tools available, these are some of the most popular options. By using these tools, you can ensure that your content strategy is based on accurate data and relevant keywords.
Content Writing Tools:
Creating content for a website or blog can be a daunting task. But with the right tools, it can be easy to develop a content strategy that will engage your audience and help you achieve your business goals. Here are some of the most popular content-writing tools:
Editing and Rewriting Apps:
There are a number of spelling, grammar, and rewriting tools we use for writing website content. One of the most popular is?Grammarly, which is an online tool that helps you to check your grammar, spelling, and punctuation. It also provides suggestions for improving your writing style. WordTune has a chrome extension to help you rewrite your content
Search Engine Optimization Tools:
If you’re responsible for writing website content, it’s important to be aware of the role that search engine optimization (SEO) can play in helping your site to attract visitors. There are a number of SEO tools that can be used to ensure that your content is keyword-rich and therefore more likely to be ranked highly by search engines. For example, you can use keywords throughout your content, including in the title, in headings and subheadings, and in the body text. You can also include keywords in meta tags, which are special HTML tags that provide information about a web page. In addition, you can use backlinks to help improve your site’s ranking. Backlinks are links from other websites that point to your site. The more high-quality backlinks you have, the higher your site will appear in search engine results pages (SERPs). By using these and other SEO tools, you can help to ensure that your site is more visible to potential visitors.
Photos and Images
Anyone who has ever tried to put together a website knows that finding the right images can be a challenge. You want pictures that are high quality and visually appealing, but you also need to make sure that they are free from copyright restrictions. There are a few different ways to find photos and images for your website. One option is to use stock photography websites. These sites sell professional-grade photos that you can use for your site.
If you’re looking for photos and images to use on your website, there are a few different places you can look. You could purchase stock photos from a site like?Envato Elements?or Deposit Photos. Another option is to find free images on sites like Pixabay or Unsplash. Finally, you can also create your own original images using software such as Canva or Photoshop. Keep in mind that the quality of the photos and images you use on your website will reflect upon your business, so it’s important to choose wisely. With a little bit of effort, you should be able to find just the right photos and images for your website.
Now you’re ready to take your website to the next level. By following these simple steps you can make a significant impact on how users interact with your site. And we all know what that means for business… more conversions and higher ROI. But if you don’t have the time to do this yourself, no worries! We are here to help give your website a boost. Contact Roe Digital for a consultation.