How reviews affect SEO for lawyers

As you strive to build your local SEO efforts, one factor to consider is your online reviews. 

Reviews go far in building trust with potential clients. As many as 42% of people who are shopping for goods or services online will consider reviews as part of their final decision. Third-party reviews are essential to building your local SEO plan. Array Law outlines this in a recent report about the way reviews affect local SEO.

What Are Third-Party Reviews?

Third-party reviews are reviews from actual customers that provide potential customers with a preview of what it’s like to actually do business with a law firm. They are unbiased and tell potential customers exactly what they should expect from your firm.

Both positive and negative reviews matter. People want to see that you know how to handle issues when they arise. Negative reviews also show that you are a real law firm that works with real people. You are going to have occasional clients who are not happy with something. It happens, and there’s no reason to try to hide that fact.

How do Reviews Impact Your SEO?

Reviews have both a direct and an indirect impact on your local search engine optimization efforts. 

They increase your prominence in the eyes of the search engines, and they broaden your footprint on social media platforms. Both of these show that you are a valid, relevant firm to do business with. Reviews also build trust, improve the user experience, and improve your overall relevancy.

This increases your chances of finding your firm in the coveted local “three pack” - the top three companies nearby that match what is being searched for. You may even find that you get a higher click-through rate if you have prominent reviews because reviews make people trust you.

How to Get More Reviews

Given all these benefits, there are definitely good reasons to invest in local reviews. 

But how can you get more? 

The easiest way is to ask. Happy clients are often more than willing to provide reviews. You can also set up email campaigns that increase the chances of getting reviews, or you can add an incentive that will make people want to provide reviews. 

Another way to get more reviews is by hiring a digital marketing agency like Array Law. 

Array Law works exclusively with law firms and can help you create a plan that will keep reviews flowing so more people can discover your business.

Reach out to our team to learn more about how reviews affect local SEO and what you can do to grow your online reviews to improve your online marketing efforts.

Read the full article here.