How a Revenue Intelligence System Eliminates CRM Data Challenges

It's been 20 years since CRMs have been around. Yet:

• 63% of reps refuse to use their CRM.
• 40% of reps continue to use spreadsheets to track activity.
• 55% of salespeople admit that they don’t store lead and customer data in their CRM.
• 70% of revenue leaders are not confident in the accuracy of their CRM data.

These data inefficiencies cause B2B brands to miss out on 70,000+ sales opportunities per year. This is a potential $36 billion in?missed revenue.

Is there a solution?

Fortunately, yes.

Artificial intelligence has the potential to eliminate these inefficiencies through a revenue intelligence system.

A revenue intelligence system captures the data across your revenue function & analyzes it to drive visibility throughout your GTM funnel.

This is a game-changer for revenue leaders as it helps fill up the data cracks in the GTM funnel.

We've done a detailed post on the A-Z of revenue intelligence that covers:

?? What is revenue intelligence?

?? What are the key CRM data challenges that revenue intelligence solves?

?? What are the benefits of a revenue intelligence system?

?? How can you get started with revenue intelligence?

If you're looking to know more, check out the full article here.