How to Revamp Your Employer Brand to Woo Millennial and Gen Z Talent

Introduction

Attracting and engaging new generations of talent like Millennials and Gen Z requires revamping traditional employer branding approaches. These younger cohorts have different expectations and demands in terms of company culture, values, career growth and work environments. Organizations that fail to adapt their messaging and recruitment strategies to this target demographic will struggle to compete for top emerging talent. In this post, we'll cover key steps you can take to refresh your employer brand for the future.

Assess Your Current Brand Image

Start by doing an audit of how Millennial and Gen Z talent might currently perceive your employer brand. Survey current younger employees ???????? or run focus groups ?? to gather insights on what attracted them to the company and areas needing improvement. You can also scour external review sites like Glassdoor ?? to analyze your reputation among prospective candidates. Identify any areas where your employer value proposition seems misaligned with the hopes and desires of new generations.

Emphasize Values and Purpose

Today's young workforce is motivated by more than just compensation ????. They want to align with companies that have a purpose beyond profits ?? and that demonstrate commitment to causes like sustainability ??, diversity and inclusion ?. Ensure your branding highlights social impact initiatives, green policies and DEI efforts. Promote unique benefits like tuition reimbursement ??, parental leave ?? and remote work flexibility ?? that indicate you value employee well-being.

Leverage Technology and Mobile Experiences ??

It's essential that the job search and application experience you provide is seamless and mobile-friendly. Review your career site and job application portal to ensure they function flawlessly on smartphones and tablets ??. Share video testimonials ?? spotlighting young team members across platforms like Instagram ?? and TikTok ??. Consider ways to incorporate immersive elements like virtual internships ??, text recruiting chatbots ?? or online assessments ?? to engage tech-savvy talent.

Revitalize Recruiting Approaches

Go beyond traditional job boards and career fairs by focusing efforts on platforms favored by Millennial and Gen Z demographics. Promote openings on TikTok, Snapchat ??, Instagram and LinkedIn ??. Attend creative recruiting events like university hackathons ???? or coding competitions ??. Deploy digital ambassadors and employees on social media ?? to share an authentic inside view of your workplace culture.

Measure Results and Keep Optimizing ??

Use data to guide your employer's brand evolution. Track application volume, conversion rates, and quality of hire metrics ?? as you pilot new initiatives. Continuously gather feedback through candidate surveys ?? and focus groups. Be ready to double down on what works and swiftly eliminate ineffective efforts. Commit to staying on the pulse of trends impacting emerging generations.

With intentional brand repositioning aligned to their desires, you can make your employer value prop resonate with the future of talent.

Key Takeaways:

- Audit current brand associations among millennials/Gen Z

- Emphasize values like sustainability, DEI and purpose

- Ensure mobile-friendly, seamless application experience

- Meet young talent where they are on social platforms

- Track data on outreach effectiveness and keep optimizing