![How to Retarget Abandoned Carts on Facebook [Blueprint for an INSANE Conversion Rate]](https://media.licdn.com/dms/image/v2/C5612AQGtN8LjtbRWIw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1527851164282?e=2147483647&v=beta&t=cKS5xrwJ_ywoir83bYu-QpeoMvZQJ8UWsJdKuUG6O7A)
How to Retarget Abandoned Carts on Facebook [Blueprint for an INSANE Conversion Rate]
What is a Facebook Pixel and how does it work?
A Facebook Pixel is a snippet of code that you can insert into the coding of your website. You usually insert the snippet of code into the header of your website but you can also insert it in the footer or the body of individual pages. Note that if you place it in the body of a page it will only work on one page and not the whole website.
When someone visits your website, the Facebook Pixel is triggered and drops a cookie into the visitor’s browsers cache. The cookies are used so that you can retarget visitors later. The Facebook Pixel is great for tracking a visitor’s behaviour when they are on your website. If you use Google Display Ads you will recognise a similar concept of retargeting.
Example:
Ever been shopping on a website and then you come on to Facebook and see that product pop up? They will have been using a Pixel.
Let’s say that you are shopping on Amazon for FIFA 18. You found the product, had a read of the reviews and decided in your mind you’ll buy it later.
Amazon has a VERY large marketing team and budget and has a very good understanding of the customer psychology. They know that a large majority of people who browse won’t buy straight away so they will need to install a Facebook Pixel so that they can retarget people who have viewed the product.
Some people will see Ads with just a reminder that Amazon sells FIFA 18, other people will see offers based on their website behaviour. If somebody has added the game to cart or wish list then he or she is further in the buyer journey, but there may be underlining reasons holding them back. So, Amazon will create Facebook adverts with offers and discounts with the hope that it will tip you over the edge and buy.
Getting Started
Installing the Facebook Pixel
If you have already installed the Facebook Pixel you can skip this step, but if you have not got one set up yet then please follow these steps carefully. [click to continue reading...]