??How Restaurants Keep You Hooked

Hello Hello Hello,

Guess what? The latest World Happiness Report just dropped. Finland topped the list as the title of the world's happiest country, Seven years in a row! Someone needs to spill their secret sauce, ASAP.

Meanwhile, India...well, we held steady at 126.? Look, at least it's stable, right???

Right...?

Oh also,? the report also says our peak happiness hits around 70 years old. So, basically, we just gotta hold on for a few decades, and then it's smooth sailing!? Retirement parties are gonna be lit!

Anyway, on to the news after this sad reality check!? We've got some interesting stuff to dive into…

??How Impresario Restaurants increased repeat sales by 14%

Ever wonder how your favorite restaurants keep you coming back for more??

Impresario Restaurants, one of India's top 5 F&B companies with brands like Smoke House Deli, Social, etc.),? just spilled their secret sauce!

They increased repeat sales by a whopping 14% with Xeno by getting super smart about customer data and loyalty programs.

Apart from everything that happened at the backend, here are the top 2 campaigns that gave the best results:

1. Maximizing Weekday Sales with Targeted Marketing Impresario identified a specific segment of customers who indulge in alcohol on Tuesdays and further crafted tailored marketing campaigns aimed at attracting and engaging these alcohol-loving customers. They featured enticing promotions, discounts, and special offers to resonate with their preferences and habits.
2. Geographical Dormant Reactivation Campaigns through Outlet Clustering:Utilizing outlet clustering, Impresario strategically reactivated dormant customers by targeting similar stores based on location and purchasing behavior, resulting in increased Average Transaction Value and Repeat Sales.

Not only this, they revamped their entire loyalty program increasing the usage of the loyalty program by 64%?

Wondering how they did all of this and more? Check out the details in the attached case study here.

??Free Gift: Marketing Calendar for the FY 24-25

March is nuts, right? New financial year kicking off, tons of events and campaigns to handle!

Good news though! Our Ultimate Marketing Calendar 2024 just dropped. It's like a marketer's survival kit!

You'll find tailored campaign ideas, strategies, and important dates for every month, all in one handy Excel sheet. Say goodbye to deadline stress and brainstorm burnout!

Grab it here and simplify your life. ?

Download the Free Excel Template Here

That’s all for today. Have a great week.