How To Restate Your Offer & Call for Action

Your offer, even if you‘ve already stated it clearly in your headline and elsewhere in your message, must be re-stated at the end of your message. Be clear and be specific so there is nothing left to the imagination of your audience.

Essentially, your offer is ―Pay x-dollars and this is exactly what you get. Of course, you need to say it more gracefully than that! So wording your offer is an art in itself.

A really powerful offer can and usually does make a big difference in results. There's basically two parts and it's almost like another type of headline. The offer must make a massive promise, almost to the point of disbelief, but that is still believable.

Take your biggest promise of satisfaction and put that promise into the offer. That promise is why the person began reading and kept on reading, so it would be silly not to use it again when you‘re getting ready to ask for money.

Then you immediately prove it again. Then you make it scarce by limiting the time, or the number available, and that this exact result from this type of product can only be gotten from you (your USP). And you add more credibility...impeccable credibility by re-stating the guarantee.