How responsible ads can boost your brand's conversions

How responsible ads can boost your brand's conversions

Responsible advertising is the marketing trend that all forward-thinking brands are talking about - and investing in - as they realise the absolute power of getting customers on-side and onboard with values-led marketing initiatives.

The fact is, customers want to spend their money with brands that share their values and today's digital landscape means that those values can be communicated more clearly and meaningfully than ever.

In reality, many brands are going one step further and actively aligning themselves with causes that matter - environmental, social and even political, all in a bid to show that they are relevant, meaningful and adding more than simple commerce to the modern world.

So how can responsible adverts boost your brand's conversions? Let's take a look at the synergies that are created when you use the Threeps offer and platform.

1. Responsible advertising allows customers to donate money to causes that they care about - at no cost to them. Customers simply watch a video with advertising messages tailored according to your brand and with creatives provided by you, and then at the end, they can choose a charity or cause to which to donate a sum of money - at the platform's cost. There is no charge to the customer, but they get to feel the enjoyment of doing something good, without spending money!

2. Responsible ads show that your brand cares

Customers are used to businesses making money, but today's customers also want to see businesses support the wider communities in which they operate. With the Threeps responsible advertising platform, it's easy to show that your brand has strong values and a clear commitment to supporting good causes.

3. Threeps is programmatic

Responsible advertising is fully programmatic and offers all of the benefits of traditional online advertising - scheduling, targeting, ad optimisation measures, tracking, evaluation and so forth - but with the responsible donation element at no cost to the customer.?

4. Customers are more inclined to watch your content

When they know they can make a donation at no charge to a charity or cause at the end of your advertising video, customers are far more likely to watch it through to the end. From this point, they are also more likely to convert, as they have absorbed the campaign messages that you wanted them to see. Getting customers to engage with content fully is one of the biggest challenges for any advertising campaign, and the Threeps responsible advertising platform makes it so much easier to achieve 'stickiness'.

5. Responsible advertising creates goodwill

Customers will get a good feeling when they watch your branded content, knowing that you support causes and charities that you - and they - care about. This gives your brand equity, authenticity and meaning in a competitive world. These values help to encourage greater customer goodwill which invariably translates to higher conversions and brand loyalty, especially when your competitors aren't showing any kind of corporate social responsibility strategies via their own marketing.

Want to find out more?

Interested in finding out how responsible advertising could boost your own online advertising campaigns and deliver better conversions? Speak to the responsible advertising experts at Threeps and discover our fully programmatic, successful and proven programme for yourself!

https://www.threeps.media/