How To Research Content That Drives $2M+ in Sales (for B2B SaaS)
Ross Simmonds
CEO @ Foundation & Distribution.ai | Putting “Marketing” Back Into Content Marketing | I love -> Content Distribution, Reddit, Growth & SaaS
Happy Thursday!?
In this week’s newsletter, we cover:?
Let’s get into it.
?? Get Your Copy of Create Once, Distribute Forever ??
Your fall reading list finally has its headliner — Ross’s new book, Create Once, Distribute Forever , is officially available. He’s been preaching the value of content distribution for years across social media, podcasts, and the speaking circuit.?
These days, how and where you distribute your work is more important than the work itself if you want to make an impact — amazing products and extraordinary ideas are no longer enough.?
Distribution is the missing piece in many SaaS marketing engines, even those at the enterprise level. That’s why Ross put this book together.
Create Once, Distribute Forever is about how to build a sustainable, long-term marketing strategy and ensure as many people see your content as possible. With real-world examples, helpful checklists, and a step-by-step playbook for crafting your own distribution plan, you don’t want to miss this!
Ready to radically transform your content distribution strategy? Order the book today.
B2B SAAS NEWS
How To Research Content That Drives $2M+ in Sales (for B2B SaaS)
Imagine content that doesn’t just perform but transforms — that’s exactly what our latest guide, How to Research Content That Drives $2M+ ( B2B SaaS) , is designed to help you achieve. We've used these strategies to generate over $2 million from our content libraries.
What’s inside:
Audience Research: Go beyond competitors, using Webflow’s strategy that brought in 15,000 monthly sessions from a single post.
Customer Research: Turn customer feedback into content gold, just like Pipedrive does by addressing user pain points.
Strategic Keyword Research: Capture prospects at every stage of the buyer journey. Learn how NerdWallet drives 21 million monthly sessions using our targeted approach.
Expert Quote Mining: Build authority through strategic relationships. Use our step-by-step process to find and connect with subject matter experts who keep your content evergreen and brand top-of-mind.
Social Share Success: Create content that does more than just get “clicks” — it catalyzes conversations. Get access to our proven methods for analyzing and replicating viral B2B content.
We don’t stop at what to do — we dive into how to do it. This guide equips you to craft content that reshapes industry conversations, secures SERP domination, and creates new ROI channels. Think of this as your B2B SaaS content blueprint.
?? Read the full guide here
??New Podcast Alert: SaaS Giants Are Building Content Empires — Here's Why It Matters??
In this week's Create Like the Greats episode, Ross dives into Semrush's recently acquired Search Engine Journal. This bold move stirred the digital marketing world and fueled the SaaS trend of purchasing media properties.?
Word to the wise: This isn't just a typical acquisition — it's a masterclass in building what industry experts call a "content moat."
?? By the Numbers:
But here's what makes this truly fascinating: Semrush isn't just buying traffic—they're buying attention, influence, and, most importantly, distribution. Think of it as buying a perpetual Super Bowl ad that keeps delivering value year after year.
Catch the full insights and tips Apple Podcasts or Spotify .
?? What’s the Latest in B2B SaaS This Week? ??
Google Search demoting content that is starkly different from the main content of the site | Search Engine Land?
领英推荐
?? Thriving in the Chaos: Smaller Budgets, Bigger Goals, and the AI Advantage
In this insightful webinar, Ross Simmonds and Ariana Shannon discuss how businesses can thrive despite shrinking budgets by cutting through distractions and leveraging smart strategies.
Ross critiques the "bread and circus" mentality, calling out social media hype that distracts from real issues like changing customer behavior and declining trust in platforms like Google.
He offers a practical framework—research, creation, distribution, and optimization—to help teams leverage AI and data to meet big goals. Ross stresses the importance of strategy guided by data, citing how even a Google post on LinkedIn struggled for engagement despite having 400,000 followers.
If you're ready to ditch distractions and focus on what truly moves the needle, this webinar is packed with insights you can't miss.
?? Watch now: Listen to the full webinar
?Start Creating Better Content Today with Research-Driven AI ??
Imagine turning every piece of content into a magnetic force that captivates readers and keeps them returning. No tricks, no gimmicks — just deep research and strategic insights that your competitors can't match.
That's not just a dream. That's Frase .
Why Choose Frase?
Research-First Revolution:
Your Complete Content Command Center:
Built for serious content teams, Frase offers customizable workflows, seamless integrations with Google Docs and WordPress, intelligent content organization, and effective collaboration tools.
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"Using Frase feels like having content marketing cheat codes."? — Brendan Hufford, Content Marketer @ActiveCampaign
Break free from mediocrity. Create research-backed, SEO-optimized content that delivers real value.
?? This Week’s Brain Food ??
I always share one beautiful idea at any gathering with friends — and it doesn’t require us to have power or authority; it just requires us to live by our values.
We often look around and wish for a kinder, more compassionate world. We hope others will act with integrity, kindness, and respect. But real change starts within. “Be the change you want to see in others” isn’t just a saying; it’s a call to action.
If you want others to be honest, lead with honesty, and if you wish for kindness, practice kindness in your daily life. When you embody the values you want to see in the world, you set an example, inspiring those around you to follow. Real change doesn’t happen by waiting for others; it begins with each of us choosing to be a mirror of what we hope for in others.
??Twitter/X Thread of the Week
??? LinkedIn Post of the Week
???? Nice Finds You Should Binge
?? Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.?
?? What We’re Wired into This Week
How To Find Your Life's Task | Robert Greene
Empowering Minds & Mastering Markets?? Neuro-Performance Coach | Trader | Crypto | Forex | Options | Stock | shares | real estate | Passionate about Demystifying Finance ? Join the Journey to Financial Empowerment
1 周Binary options are a revolutionary way of earning in the financial market. It is a fast and extremely simple financial product. You're probably aware of what the financial market entails:- venues where currencies such as USD, GBP, Euro are traded 24/7 i.e with no breaks or days off There are only two options: HIGH or LOW . The trade may last for any time from 60secs to 3hrs. It's up to you to decide your convenient time frame between those periods. If you predict correctly, your investment amount is nearly doubled; if you predict wrongly, that's goodbye to your investment What you need to do is: ? Open a trading account on a binary options website (known as broker) ? Make a deposit ? Select an investment capital ? Predict where the price (e.g the USD exchange rate) will go in a few minutes You can exploit this opportunity by using an expert. That's where we get involved. With experience and a specialized software programme capable of 99.9% profit, you're guaranteed of earning on the financial market. It's indeed a lucrative endeavor. DM me for details on trading options
Services That Grow Revenue and Not just Traffic
2 周Impressive. Research is a key to finding the best ideas. ??
Generate revenue on LinkedIn — DM me “7FC” to get started
3 周Man, this is exactly what people don’t realize about B2B content. You’re not just pushing out articles;?? you’re creating long-term assets. I've seen it myself –?? when you go deep on research, the value just keeps coming.?? Clicks are great, but what really counts??? That lasting authority, partnerships, backlinks...?? the whole ecosystem you’re building. Look at those brands you mentioned:?? - Canva?? - Masterclass?? - Hootsuite?? - Capterra?? They’re not just names, they’re trusted resources,?? and it’s the research that makes them stand out.?? So if you're only scratching the surface??? You’re leaving serious value on the table.
SEO-Focused Copywriter | Specialize in Web Copy & Social Copy | Helping Businesses Engage and Convert Existing and Prospective Customers.
3 周It shows the power of well-researched case studies in driving traffic and engagement. Prioritizing research is a game-changer in content creation, Ross Simmonds.
Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.
3 周Solid proof that in-depth, unique angles resonate with audiences and keep delivering ROI over time.