HOW REPURPOSING CONTENT IS TRANSFORMING THE B2B MARKET!

According to a report done on HubSpot ,50% of B2B have an issue creating content on an ongoing basis. I believe Derek Halpern , the founder of Social Triggers puts this well “You don’t have to create content day in and day out. You just have to work on getting the content you already have in your hands to more people.” Does it make sense ?

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This strategic approach is commonly known as re-purposing content, treating content as a versatile theme that can be adapted across various formats and platforms. According to the Rule of Seven, a prospect needs exposure to your marketing message at least seven times before taking action. Effective content re-purposing becomes instrumental in achieving this goal.

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When selecting content for re-purposing, prioritize top-performing material that resonates most with your target audience. To illustrate, envision concluding a webinar titled "Top Marketing Tools To Look Into in 2024." After recording the webinar, release it on YouTube as a video. Within a week, craft a blog post summarizing the webinar's key points and share it on your website, accompanied by the YouTube video link for varied consumption options.

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Subsequently, create a social media post a week later, presenting info-graphic snippets from the video. Include a link to your website or cloud storage, allowing users to download a detailed PDF encapsulating all insights. This becomes an opportune moment to request their email address, establishing a value exchange for the PDF, which can later fuel targeted email marketing efforts.

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This process illustrates how a single piece of content can be re-purposed into four distinct formats, and this is just the starting point. By consistently delivering content through various channels, you ensure your audience stays informed without missing out on valuable updates.

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