How to Repurpose Your Video

Repurposing your video is a GREAT idea!

In fact, it’s a necessity. I mean, you’ve spent time and money on creating this content, you don’t want it use it just once. Below I’ve put together a step by step guide on all of the various ways you can repurpose your awesome films.

1. Splice for Social Media Platforms

You may want to start by actually creating shorter versions (circa 15 seconds) of your main film. These short versions of your film will be perfect for your social media platforms. I would still suggest uploading the main film when you can but by cutting your film into a few small chunks you’ll have at least three new videos to put out there.

Why not also add a link to ‘the main film’ which can be found on your blog? (We’ll get to websites in a second).

Looking at social more specifically, here are just some of the platforms available and the best ways to upload video to them.

Facebook – An obvious choice but always make sure you upload your video natively to Facebook. Then either use something like rev.com for the subtitles or just use the auto generate feature on Facebook.

Twitter – Again, upload natively. Unfortunately, unless you add subtitles directly into the film before exporting, Twitter won’t let you upload an SRT file (the closed captions file). Twitter video, however, still gets huge amounts of engagement and is definitely worth doing!

Instagram – Use those short video slices on Instagram to promote the main film. You can add a link to where people can find the main film in your bio and then direct viewers to your bio to watch the full film. To make sure they’re looking their best on Instagram, make sure you’ve made them square and vertical….

Instagram stories – Warning, only vertical videos will look good here, but there’s no reason why you can’t upload a picture/screen shot from the film, add text and make it vertical, encouraging people to click through your bio to watch the full film.

LinkedIn – LinkedIn is a great place to upload your video directly as a post but to also upload them and create an article post about the video. Why not use the transcription you got from rev.com to make up the chunk of the written blog?

Youtube – Obviously we couldn’t leave out the king of video social media. Again, use the auto generate function for the captions and make sure you optimise that thumbnail. Sites like picmonkey.com are great for simple editing. Also be sure to create playlists and group together similar videos into longer series.

2. Blog Post

Use the transcription you’ve got from your video and put together a written blog post, also including the video itself. This gives your viewer the option of both watching or reading your post. Be sure to beef the blog out a bit if it’s looking a little slim and you may want to go through it so it doesn’t sound ridiculously conversational.

When promoting on social you can use the snippets and direct people to the blog post as a good tactic to feed traffic back to your website.

3. GIF

Create a gif from one section of the film to use on your social channels. These are quick and easy to make using sites such as Giphy and are super easy to share on social.

4. Photo

Create a photo from the film and add in a quote of something that was said. Do this by using a screenshot from the film and using something like Canva or PicMonkey.

5. Infographic

Create an infographic which includes some key takeaways from your video. Use a site like Infogram, Piktochart or Venngage to easily put the information together.

6. Email

Send your video out in an email to people who will find it useful, these could be both existing or potential new customers!

7. Podcasts

Create a podcast using Soundcloud.

You do that by pulling your audio from the video itself. Once it’s on the RSS Feed as per the link above, you’ll be able to submit it to iTunes.

8. E-Book

Using the written blogs from various posts, you can now collate them all together and create yourself an E-book – a fantastic lead magnet. The design elements don’t have to be overly complicated; focus on content, a good, simple layout, some nice images with logos in the header and footer before converting it to a PDF.

These are just some of the ways just one piece of video can be utilised across multiple social, marketing and sales channels. Want to get started creating content, but not sure where to start? Check out our previous Vlog and make sure to subscribe to our YouTube channel to be kept up to date with all our latest top tips, vlogs and videos.

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