How To Repurpose Your Old Content

Get the maximum returns from every single piece of content you create!

Creating content requires a ton of time and effort. Awesome content can funnel more traffic to your website, encourage your site’s visitors to convert, and strengthen your brand’s reputation. But, wouldn't it be great to create content once and reap the benefits again and again? Sounds magical, right? But you can turn this into a reality!

Let’s find out how! 

What’s Repurposing 

Repurposing your content means taking a written piece and repackaging it so that it does double duty for you. Repurposing your old content will allow you to - 

• Stop stressing over what to create
• Reach your target audience with effective content marketing 
• Devote more time to core tasks that need your attention
• Get more organic search engine traffic

You can’t afford to ignore the above significant benefits. To be precise, if you aren’t repurposing your content, you’re missing out on a massive opportunity for your business. 

There are two major phases of repurposing your content - 

• Retargeting your target audience 
• Searching ways to reuse the content that was successful in the past

Why Repurposing Your Content is Important?

Time is the most precious resource that you have. And that's why repurposing old content is important because it helps you to save time!

With repurposing your old content you ensure you serve your content to more people, give an SEO boost, reinforce your message, and helps you get some additional authority in the subject.

How to Begin? 

Look for your timeless evergreen content. Those are the best candidates for repurposing. High-quality articles that have a lot of value to offer are suitable for repurposing. So check your site analytics to figure out which are the most popular articles? Pick up them and relook at them for repurposing.

How to Repurpose Your Content? 

Did you create an infographic that your audience found useful? Or, did you write a blog post that received some rave reviews? Maybe a Quora answer that a lot of people upvoted? All these elements can play a very important role in repurposing your content marketing. Here are some of the best ways to repurpose your content -

1. Repurposing a webinar

Did you recently host a webinar? How about hosting the recording on YouTube so that people can watch them at their convenience? By hosting a video on YouTube you will have a better reach and more searchable content with a longer shelf life that will go beyond your target audience. You may also consider converting it into a blog post and host it on your website. You can also pick up the most informative parts of the webinar and convert them into snackable size content carousel for social media.

2. Converting a listicle

Did you create a listicle in the past? You can spin off high-quality informative content in the form of a blog post. Break down each list item into a separate blog post. This exercise also allows you to expand on the topics you have covered in brief in the past and create more valuable content.

For example, in this article, I have listed 5 ways to repurpose your content. Each of these elements can be expanded as a separate blog post.

3. Creating fancy visuals from a boring report

Did you create a long report with lots of data and stats? How about creating some fancy visuals like an infographic, video content, or a Powerpoint presentation from those data? Creating such visual content makes it easy to consume, give up a boost to engagement, and sharing them on social sites like SlideShare or Instagram will create further engagement opportunities for you.

4. Update with new information

Do you see there has been a lot of changes and updates since you last wrote a blog post? Update it with the new information and republish. Don't forget to share it on social media.

5. Convert your posts into an ebook

Have you written a series of blog posts? The next logical step would be to create a high-quality ebook. If you consider creating an ebook from your existing posts, then elaborate on it with additional information, images, data, to make it attractive and valuable. Once you create your ebook, you can either consider it as an extra source of revenue or a giveaway to grow your existing subscriber list.

6. Create a daily mail series

Once you create a pillar post or long-form content, you can break down each point into a mini email that you can send to your subscriber every day. For example, the different ways of repurposing content discussed in this article can be broken down into an 8-day daily mail series.

7. Create a summary post

A summary post or a round-up post is a great way to get some attention on your popular pieces of content. Gather some of your best-written pieces and package them in a new way. You can present the compilation as a weekly series like "In case you miss it".

8. Repurpose your podcast to a blog post

Do you run a podcast show? It will be a no-brainer to transform your podcast episodes to separate blog posts and reach out to a new set of audiences who do not prefer listening to podcasts but love reading written texts.

Keep Engagement at the Top

One of the major objectives of repurposing content is to keep your audience engaged. It’s easier to attract people who are already interactive. Social media posts, blog articles, newsletters, e-books, and webinars cost less than outbound marketing and generate thrice as many leads. however, always give emphasis on quality over quantity. Ask yourself if your content answers all the questions that your reader may have. Does it add value and solve the problem? Is your content worth sharing and easily digestible? To accomplish this, your content should be focused on being unique and creative. No one wants to read the same old regurgitated information.

The Bottomline

One story can lead to hundreds of other stories. Content repurposing is a super cool hack for content creators that saves time and gives a boost to search engine optimization. however, always focus on creating unique content that brings value to the table.

How are you repurposing your old content? I would love to know about your experience!