How to repurpose your blogs on LinkedIn

Hot Tip! If you and your team are not repurposing your content into different formats for various channels, you are significantly reducing your return on investment when it comes to content creation.?

It's like buying a new car and never driving it more than a few kilometres. Therefore, after creating excellent content for your audience, don't leave it in one format or location. Instead, use your efforts to repurpose the content and allow your target audience to access it in various ways.

This blog will outline how and why you should be repurposing your content. But before I take you through how and why, let me explain what it means to repurpose your content.

What does it mean to repurpose content?

To repurpose content means to recycle it by altering it into a fresh format and customising it for use on different platforms such as LinkedIn to suit their unique nature. It is more than just distributing content across various platforms. The content must be adjusted to fit the specific platform where it will be published. For instance, if you want to repurpose a 3,000-word blog post for YouTube, you need to convert it into a video because YouTube is primarily a video-sharing platform. In essence, repurposing content means refreshing it for a new purpose.

Why should you repurpose content??

Repurposing content for various platforms, including social media, can help you save time, increase traffic, and boost your search engine rankings.

Save time repurposing content

Rather than creating content from scratch, you are remixing your existing content to generate fresh content. This significantly reduces the time it takes to produce new content.

You’ll reach a larger audience

Just having your article on your blog means missing out on potential traffic. Some of your audience might prefer video content over written text. Repurposing your article into a YouTube video can help you reach those people. Additionally, repurposing your content can make it visible to those who might have missed it when you first posted it. When you repurpose your article for multiple platforms, you can access the traffic from these sources. By repurposing your content for ten different platforms, you can automatically tap into a new audience and increase your traffic.

What content can be repurposed?

Repurposing content is possible for almost any content type, as long as it is valuable to your audience.

The most suitable types of content for repurposing are:

• Evergreen content
• High-traffic content
• Content that requires updating

The content that can be repurposed may include videos, text, images, or audio.

Video: You can repurpose your videos from

• Various platforms can host and share videos, such as social media platforms and video hosting platforms.
• Conferences can be held for sharing videos and ideas with an audience.
• TV shows can feature videos, such as documentaries or interviews.
• Interviews can be conducted and shared on various platforms, including social media and websites.
• ?Webinars can be held for sharing educational or informative videos with a targeted audience.
• Online courses can be developed to share video content with students.
• Documentaries can be created and distributed to share information and ideas with a wider audience.

Text: These can be your:

• Written content, such as blog posts or articles, can be shared on various platforms.
• White Papers or reports can be created and shared to provide detailed information on a particular topic or subject.
• Newsletters can be developed and distributed to share updates and information with a targeted audience.
• Case studies can be created and shared to showcase the success of a particular product or service.
• eBooks can be developed and distributed to provide valuable information or knowledge to readers.
• Social media posts can be used to share written content with a wider audience.
• Answers to questions on social media, blogs or forums can be provided to share knowledge and expertise with others.

Images: Images you can repurpose include your

• Social media images
• Infographics
• Blog images

Audio: These include

• Podcasts

• Radio interviews

• Audiobooks

• Twitter space

How can you repurpose content?

• Long-form content can be repurposed into an online course to provide value to your audience.
• Old blog posts can be updated with new information and internal links to increase traffic.
• An idea from a blog post can be expanded upon in a LinkedIn post to share valuable insights with a different audience.
• Interesting or funny parts of a video can be turned into GIFs or memes for social media.
• Powerful quotes or stats from content can be turned into graphics for social media.
• A post from one platform can be shared on another platform with an interesting caption to reach a wider audience.
• A live video can be made to discuss key points from a case study.
• Your best content on a topic can be rounded up and offered as a freebie to grow your email list.
• A podcast can be transcribed and polished into a blog post.
• A video of a podcast can be published on YouTube.
• A podcast can be turned into a Twitter space to share insights with a different audience.
• Parts of a blog post can be sent as newsletters to your email list.
• An infographic can be created from the results of a Facebook poll.
• The most interesting parts of a video can be edited into a shorter video for social media.

Begin repurposing your content today. Don't let your published content remain inactive in a single format or on a single platform. Maximise its potential until you have exhausted all possible creative ideas. You put a lot of effort into producing that content, so don't let it go to waste.

Content repurposing entails more than just breaking long content into shorter pieces or combining shorter pieces into longer ones. At times, it involves enhancing and expanding your longer content to make it even better.

Rather than continually creating new content from scratch, learn how to revive your existing content. By working smarter, not harder, you can save time and energy while increasing your content's reach and effectiveness.

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