How to Repurpose LinkedIn Posts: Easy, Unified SMM Campaigns

You're not going to have fresh ideas all the time.

Trust me.

Imagine having to post fresh content on multiple social networks day-in and day-out for months on end.

You'll eventually run out of steam.

But, here's what.

We've found out that you shouldn't even be posting different types of content on your social networks.

The trick is to repurpose your content and today we'll show you how.

Why You Should Repurpose LinkedIn Posts?

Repurposing LinkedIn content still requires you to make a number of adjustments depending on the platform you will be posting to.

However, the main purpose and body of the content still remain the same.

Here's a couple of reason why we've always advocated for repurposing your LinkedIn posts.

Streamlining Your Content Across Multiple Platforms

If you can create different types of fresh content for both your Facebook, LinkedIn, Instagram, and Twitter accounts, then that's great, but most of the time it helps to streamline the content release across multiple platforms.

It allows for your organization to have a seamless release of content across multiple platforms.

This in turn shows your brand to be consistent and professional.

Say you're running a competition or a giveaway, it would make more sense to host the same giveaway on multiple platforms than run different ones depending on the platform.

Also, if you don't get your content in front of someone on LinkedIn, you can rest assured that you can get to them on a different platform.

Resource Savings

Crafting brand new content takes time and effort, and that costs resources.

Say you manage three distinct social media accounts and it takes you about two to three hours to craft fresh content, that's a total of at least six hours a week.

Compare that to using one piece of content and simply changing out the content for each platform.

That's a time savings of at least 60 percent.

It Allows Your Creative Muscles to Rest

As I've mentioned earlier in the article, you won't always have fresh ideas on hand and trying to hack in out consistent for multiple social media profiles can burnout even the most tenacious growth hacker.

Repurposing allows you to pace yourself and not over exert your creative muscles.

You Focus on Content That Converts

When you're first starting out to repurpose LinkedIn posts for other platforms, you already have enough data on hand to know which posts you should be prioritizing.

This gives you a lot of leverage in other networks as you've already have data on what types of posts have had the most engagement or popularity.

The Quick Way to Repurpose

Audit

Start with an audit of all the content that you've posted on LinkedIn, we'll use this as a starting point.

You want to prioritize content that's had the most engagement. Take a note of these posts, they're your star posts.

Alternatively, if you have a lot of material on your LinkedIn, get a VA to take a look at everything and organize accordingly.

Repurpose

You don't have to do much to the original content, but the caption...

To read more about content repurposing and to check out the rest of my examples, read the rest of the article here.