How To Repurpose Content With AI for Social Media
Originally posted at jameelaghann.com/marketing-lab
Ever noticed how one brilliant post can sometimes... vanish? That's where the beauty of repurposing content comes into play.
Why Repurpose Content For Social Media? ??
1. Time Savings
First up, the clear win: saving time. Crafting content is a marathon, not a sprint. Repurposing your content means that your content can go the extra mile without you having to start from scratch.
2. Expanded Visibility
Not everyone catches your content the first time around. Repurposing extends its lifespan, ensuring more eyes and engagement. Plus, many people need to see the same message four, five, or six times for it to resonate, so repurposing on many platforms can help with this.
Now let's talk about some of the tools I like to use for repurposing content.
Tool 1: Canva
Why Canva is an AI Game-Changer for Content Creators
Canva is my go-to for creating just about anything online, from graphics to videos. It's so useful for transforming existing content into new formats.
From social media graphics to video snippets, Canva is the engine behind countless digital creations. Its real magic, however, is revealed when it comes to repurposing existing content into multiple formats and keeping everything organized.
Organizing in Canva
The first step in leveraging Canva for repurposing is organization. A well-structured Canva workspace saves time and streamlines the repurposing process.
Here's how you can get your digital space together!
Set Up Your Workspace
The Repurposing Process in Canva
Repurposing content in Canva involves more than just resizing images or videos; it's about reimagining content to give it new life.
Steps for Effective Repurposing
Building a Routine Around Canva
For seamless repurposing, integrate Canva into your content creation and management routine.
AI Tool 2: Postly.ai
Why Choose Postly?
Postly stands out for its ability to make multi-platform publishing a breeze. Its true power lies in allowing you to take a single piece of content and, with a few clicks, adapt and schedule it across various platforms.
As a disclaimer, I bought Postly.ai with AppSumo, so I got a lifetime deal, and that's why I love it so much!
How Postly Uses AI!
With Postly, you can upload your content once, then easily adjust and schedule it for multiple platforms, tailoring each piece to fit platform-specific nuances.
The Strategy: One Upload, Multiple Platforms
Imagine you've created a short video clip that's performed well on Pinterest. You believe it has the potential to resonate on Instagram Reels, TikTok, and even YouTube Shorts. Postly is the tool that will let you take this single video and tailor it for each platform without the need to re-upload it every time.
Customizing for Each Platform
Every social media platform has its quirks—be it the optimal video length for YouTube Shorts, the perfect square image for Instagram, or the catchy caption for TikTok. Postly allows you to adjust your content to meet these specific requirements easily. You can crop images, trim videos to the perfect length, and tweak your captions to ensure they're just right for each platform.
Making the Most of Postly's Features
Content Library: A Repurposing Goldmine
One of Postly's most powerful features for content repurposers is its Media Library.
Once you upload media, it's stored here, making it easy to access, repurpose, and schedule again in the future. This library becomes a treasure trove of content that can be sorted, filtered, and tagged for even more efficient repurposing.
Dive Deeper with Postly
Now that you've got a taste of how to repurpose content using Later, I encourage you to dive in and explore all its features.
AI Tool(s) 3: General AI Tools for Content Transformation
AI tools like ChatGPT and Claude are revolutionizing content repurposing by turning long-form content into new, engaging formats.
Read More: Best Use Cases For AI Image To Text
领英推荐
Cool Tool Worth Checking out: Cast Magic
Cast Magic has become indispensable to me for converting transcripts into a range of content types, all with minimal input and maximum output.
A Deep Dive into Cast Magic: Your AI-Powered Content Assistant
Cast Magic stands out from other AI tools for quickly transforming transcripts into many content formats. Here’s how to make the most of this AI tool:
Getting Started with Cast Magic
The Cast Magic Process: From Transcript to Multi-Platform Content
Step-by-Step Walkthrough:
Customization in Cast Magic
Customizing prompts in Cast Magic is crucial for tailoring the AI’s output to your specific needs. Here’s how:
Leveraging Cast Magic for Content Strategy
Incorporating Cast Magic into your content strategy offers several benefits:
General Tips to Repurpose Content with AI for Social Media
Okay, now that we have gone over the AI tools and why repurposing is useful, let's break it down with a real-life example that could potentially turn one video into over 30 posts. Yes, you read that right—30 posts!
Starting With a Single YouTube Video
Imagine you've created a 10-minute YouTube video titled "5 Ways to Do X." This video is your goldmine. Without editing a single frame, you can share this video across YouTube, LinkedIn, Facebook, and TikTok. Boom—that's four posts already from one video.
Step-by-step Guide
Chop It Up Into Short-Form Videos
Next up, let's slice and dice that 10-minute video into short, vertical videos for Instagram Reels, Facebook Reels, YouTube Shorts, TikTok, and even Pinterest.
Given that our example has five main tips, that equates to five separate videos for each platform—adding up to a whopping 25 posts.
And we haven't even started getting creative yet.
How to Create Engaging Short-Form Videos
AI Tools to Consider: Pictory or Clipchamp can automatically turn longer videos into engaging, short-form content, saving hours of editing time.
Make Carousel Posts
Carousels are fantastic for breaking down video content into digestible visual slides. Using Canva, you can transform your "5 Ways to Do X" into a carousel, complete with an engaging cover, tips 1 through 5, and a call-to-action.
Share these carousels on Instagram, Facebook, LinkedIn, and TikTok. Each platform's unique presentation style breathes new life into the content. That's four more posts without creating anything new.
Expanding Into the Written Word (aka Blogging)
Translating your video into a blog post or a LinkedIn article (like this one) offers a dual advantage: it boosts your SEO and provides value in a format some prefer.
Embedding the original video within the blog and incorporating social posts or reels relevant to each tip enhances user engagement and drives traffic to your site.
How to Transform Video Content into a Blog Post:
AI Tools to Consider: Grammarly or the Hemingway App can help refine your blog post, making it more readable and SEO-friendly.
Pinterest (The Lead-Generator)
Pinterest often flies under the radar but is a potent tool for driving leads.
By creating pins that redirect to your blog post or specific social posts, you're not just expanding your content's reach—you're multiplying it. With each pin designed to stand out, the possibilities (and posts) are practically endless.
How to Use Pinterest for Content Repurposing:
AI Tools to Consider: Tailwind is an AI-powered Pinterest and Instagram tool (that I use) that can optimize your posting schedule and suggest content improvements based on performance analytics.
Get Into The AI Game
Repurposing content is an essential strategy for maximizing the impact of your creative efforts.
If you have any workflows or tools that you think are worth sharing, let me know in the comments!
Simplifying bar prep for aspiring lawyers ? Lawyer ? Founder & CEO at SimpliLaw
7 个月Thanks for sharing this, Jam! It's very insightful and I'm excited to try out the tools/apps you mentioned. The time savings value is gold!