How to repair a damaged employee brand

When it comes to defining your EVP (employee value proposition) it pays to look closely at how your company is perceived in the market.

For example,

• Are you an employer of choice for top percentile candidates?
• What does your onboarding process look like?
• Have you analysed what strategies your competitors are utilising to attract highly sought after talent?
• Why should someone leave a job in which they are happy, to come and join you?

In this article, we discuss the process of rebuilding trust and in particular, if you are an employer with a poor reputation, or perhaps a low score on Glassdoor and are looking for some best practices guidance on how to approach the situation, read on.

Rebuilding Trust: Best Practices for Repairing a Damaged Employee Brand

In today's interconnected world, a company's reputation as an employer is crucial. A damaged employee brand can have far-reaching consequences, affecting recruitment efforts, employee morale and overall business success.?

This article explores best practices for repairing a tarnished employee brand, focusing on actionable steps to rebuild trust with potential job applicants.

Assessment and Acknowledgment:

Start by conducting a thorough assessment of the issues that led to the damaged employee brand. Acknowledge any past mistakes or mis-steps openly and transparently. This demonstrates a commitment to change and sets the right foundations for rebuilding trust.

Clear Communication:

Develop a clear and concise communication strategy. Craft messages that address the past issues, explain the corrective actions being taken and outline the company's renewed commitment to a positive work environment. Ensure that these messages are disseminated through internal and external channels, including social media and official company statements.

Employee Engagement and Satisfaction:

Focus on improving the overall employee experience. Conduct regular surveys to understand employee satisfaction levels and address concerns promptly. Happy employees are more likely to become brand ambassadors, positively influencing the company's reputation.

Crisis Management on Social Media:

Actively monitor social media channels for any discussions related to your company's employee brand. Engage with users, respond to concerns, and provide updates on the positive changes being implemented. Authenticity in communication is key, and addressing issues publicly shows a commitment to transparency.

Employer Branding Initiatives:

Launch targeted employer branding initiatives to reshape the perception of your company as an employer. Highlight positive aspects of your workplace culture, employee benefits, and success stories. Leverage various platforms, such as company blogs, social media, and industry events, to showcase the positive changes taking place.

Invest in Professional Development:

Demonstrate a commitment to employee growth and development by investing in training and professional development programs. This not only improves the skills of your workforce but also enhances your company's reputation as an employer that values its employees' long-term success.

Partnerships and Collaborations:

Collaborate with industry influencers, thought leaders, and organisations to enhance your company's reputation. Participate in events, webinars, and conferences that align with your company's values and goals. These collaborations can positively impact how your brand is perceived within the industry.

Employee Testimonials:

Encourage satisfied employees to share their positive experiences through testimonials. This can be done through written statements, videos, or other multimedia formats. Authentic employee stories can be powerful tools for rebuilding trust and attracting new talent.

Continuous Improvement:

Establish a culture of continuous improvement. Regularly evaluate employee feedback, adapt to changing needs, and update policies and practices accordingly. Demonstrating a commitment to ongoing improvement signals to potential employees that your company is dedicated to creating a positive work environment.

In conclusion, rebuilding a damaged employee brand is a challenging but essential process for any organisation. By following these best practices, companies can take proactive steps to repair trust, enhance their employer brand, and attract top talent. Remember, the journey to restoring a positive employee brand is ongoing, requiring dedication, transparency and a commitment to continuous improvement.

If you’re interested in learning more about our experience in this area, visit our website here or book a discovery call with me here .

Keep exploring!