How to Reinstate Amazon Account & Listing?

? Always Give a Good Plan of Action

i-???????????????Identify the root cause of the issue: Identify the problem that let you to the “account deactivation” or “policy violation”.

ii-?????????????Identify the Actions: Explain the actions you have already taken to resolve the issue of customers.

iii-????????????Provide a Solution: Provide a solution so the issue will not happen again in the future.

? Amazon Account Suspension Appeal

i-???????????????Performance- account health in seller central to find specific enforcement action.

ii-?????????????For account deactivation: submit an appeal locating the specific notification in the performance notification section.

iii-????????????For Listing Level Violation: Submit an appeal in account health under the performance tab. Make sure to login in your amazon seller central in market US, Canada, Mexico or UK where deactivation or violation occur to submit an appeal.

iv-????????????Identified Problems: Clearly identify problems & issues in appeal to reinstate the listing.

? “Follow” such points in POA plan of action

i-???????????????Be clear & concise: (Factual & Direct), focus & events they cause the issue.

ii-?????????????Provide an explanation: Provide an explanation of all the issues, some deactivation can be the result of a combination of issues (issue1 + issue2)

High order defect (Negative feedback + Undelivered Orders) You must provide a response for each group cause in your plan of action.

iii-????????????Include Supporting Evidence: Include Supporting Evidence for all items, make sure you submit supporting evidence for all of the products for AIN’s that are under review. You can find the list of products at the bottom of your original notification. Make sure to check the timeframe requested for the documents as some required invoices from the last 365 days.

iv-????????????Highlight Areas: Highlight areas in your supporting documents. You can make your response more relevant by circling or highlighting the area within your documents that are most important such as ASIN’s, Supplier’s detail for example name & supplier website or clauses within your terms & conditions.

? “Avoid” such points in POA Plan of Action

i-???????????????Don’t Recycle or resubmit an old POA: Don’t submit old POA or previous appeal if your account or listing is deactivated for the same reason. Try to understand if the root cause has change or consider implementing alternative solutions. Only submit appeal way that addresses the issue for the current enforcement.

ii-?????????????Don’t have anyone else write a POA: Never give rights to anyone else write a POA without your guidance or information because you are on best position to understand your business & identify solutions.

iii-????????????Don’t Provide an Introduction: You don’t need to provide introduction of your product, business & customer.

iv-????????????Don’t Include Questions or References: It is ideal to not include questions & references to on going supporting cases in your submissions.

v-??????????????Don’t Use Emotive Language: Emotive language should not be used (I am very disappointed). Focus on the facts & how you plan to address the issue.

vi-????????????Don’t Identify Solutions From Past: Don’t focus what happened in the past or provide short term or reactive solutions to the issues. Understand what went wrong & use that information to identify solutions to prevent the same issue from happening again in the future.

vii-??????????Don’t List All Possible Solutions and Things You Will Do in the Future: It is not recommended to list all possible solutions and things you will do in the future. Your appeal should be specific in paragraph & highlight steps you have already taken to address the issue.?

? Supporting Documents:

i-???????????????Sometime you may be required to send supporting documentation along with your POA plan of action. For example, invoices or other supply chain documentation may be requested for certain policies violations or customer compliance.

ii-?????????????You should always keep invoices save in any other relevant record for all of your products sold on amazon.

iii-????????????Invoices must be clearly identifiable & must include the detail like your information (name & address), suppliers’ information (name, address & phone number).

iv-????????????It could be beneficial to add supplier information within the appeal in order to help investigators verify the distributer supplier credibility.

v-??????????????Include details like issue date, invoice number, quantity of inventory, product names, ASIN, If the ASIN in question is not clearly identifiable from the invoice line description, you can highlight the line item for the ASIN that is under review & rescan the invoice to submit. This will help to eliminate confusion & expedite review process.

vi-????????????Make sure the image quality of all documents are clear, not grainy/ shadow, not cut off and all your information matches the information you have entered in seller central.

vii- You may obscure pricing information & you are encouraged to highlight the item under review. If your invoice doesn’t meet these requirements then explain why you are not able to supply the invoice in the required format.

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