How Regular Video Content Builds Trust and Engages Your Network
Paul Banks
I'll make you smile ?? | Repurposing Video and Podcast Content | 20 Minutes ?? 4 Weeks of Video Content | Attract, Engage, and Inspire Executive and C-Suite Clients With High Impact Video | Ask me HOW!
In this week’s edition of our Content Classroom newsletter, we're diving deep into the transformative power of video content. You’ll discover not only how regular video content can bolster your marketing efforts but also why consistency is your best friend in the digital space. Get ready to learn practical strategies that will help you maintain momentum, even when the going gets tough.
Building a Reliable Marketing Strategy with Video
Video content isn't just a marketing tool—it's a relationship builder.
As I've mentioned in one of my recent videos, many businesses experiment with video but often give up too soon.
The secret to success lies in persistence and developing a rhythm that aligns with your audience's expectations.
Imagine planting an orchard; the best time might have been 20 years ago
The second-best time is now.
The same goes for video marketing.
Starting and sticking with it, even when immediate results seem sparse, will set you up for future success. It’s about playing the long game, adding value consistently, and building a network that pays dividends.
Why Consistency Matters?
Consistency in video production helps establish a routine that makes your content efforts sustainable. Just like working out with a personal trainer, regular investment in your video strategy pays off by keeping you accountable and focused. If you only create sporadic videos, it’s easy to deprioritise this task, leading to missed opportunities for engagement and growth.
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Real-Life Success from Consistency
I shared a story about a recent successful client interaction, where commitment to regular video content led to a rapid conversion—from initial contact to project kickoff in just a few days. This didn’t happen overnight but was the result of a year-long commitment to consistent, valuable video sharing.
Moving Forward with Video
To capitalise on video content, integrate it with other marketing activities. It should complement, not replace, your other marketing efforts. If you're looking for quick results, enhance your video strategy with immediate action items but keep the cameras rolling. Remember, what you invest in video content today sets the foundation for your future.
I hope this newsletter encourages you to consider how you might better integrate video into your ongoing marketing strategy.
If you have any questions or need tips tailored to your specific challenges, don’t hesitate to reach out.
See you next week for more insights and strategies!
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We totally agree, Paul! Trust is paramount. We developed a platform that helps companies establish credibility by proving trust, and building upon it for their clients to verify easily. Check us out - we also work with video! https://contentseal.com/