How To Refine Your Employer Branding on Career Sites

This year has been difficult for employees and employers alike. With layoffs, bankruptcies, and furloughs, employer marketing, and branding has taken quite the hit on the career platforms used by recruiters and individuals looking for new employment. With so many negative occurrences, LinkedIn pages and Glassdoor scores will likely suffer.

So, what can you do as an employer who is looking to recruit new hires?

Now is the time to recover the employer image to ensure that you will find quality employees as the economy begins to come back. Organizations will move on from the reaction phase and enter into the hiring space.

Now is the time to get your company’s branding in place and put your best foot forward – here’s how….

Encourage Your Employees to Advocate For Your Company

Brand ambassadors can act as a reassuring voice to those currently in the market for new employment. Choosing a person who is a good representation of your company is an effective way to educate potential employees about what is great at your company. Ensure that your ambassador or advocate shines a light on current stories, positive feedback from other employees, and tales of success.

Highlight Your Company’s Employer Value Prop

Knowing how you add value to a potential employee’s professional and personal life is a powerful recruitment tool when used correctly. Communicate with your current employees and learn more about how your company helps them to achieve their goals and where you may be falling short. Once you have a comprehensive understanding of what is essential to your employees, you can address these expectations and needs on your employment listings and sites.

Keep Your Social Media Channels Consistent

It’s no secret that the most important factor in your social media marketing success is consistency. This will keep your audience engaged, and it helps you build the reputation that you need to communicate with your audience effectively. The message that you are trying to share with potential employees has to be consistent among each and every one of your channels.

Get Your Company LinkedIn Page Ready

Never underestimate the power of any forms of communication or outreach that you use between you and your prospective employees. Be sure to regularly share media that showcases what life is like at your company. Feel free to get creative here! You can post virtual company Christmas cards, blog posts, and videos to help you highlight your company’s culture. Don’t be afraid to mention challenges that your company faces, as it can help portray the more human qualities within your company.

The Bottom Line

When someone is looking for any employer, career sites, social media, and review sites will have a heavy influence on their decision to apply for your company’s open positions. Ensuring that your digital reputation is in good standing and that you have effectively communicated how your company can add value to your potential employees' careers is not only how you collect inquiries, but it is how you connect with quality prospects.