How to Reduce Your Website’s Bounce Rate (in Less than 500 Words)
Mat Wilson
Founder of immortal media & The Entrepreneurs Marketing Conference Digital marketing expert, public speaker and entrepreneur.
A high bounce rate is a clear indication of a poor quality website.
Discover what bounce rate is and how you can reduce it in just 500 words (2 minute read)…
A ‘bounce’ is when a visitor leaves a website after only visiting one page on the site.
This means that they do not navigate anywhere else, use the menu or click any internal links. They arrive, view the landing page and then leave.A high bounce rate % can indicate a variety of different problems with a website, but instead of boring you with problems, in this article I’m going to use just 500 words to explain how you can overcome this digital irritation.
Ready?
BTW: This should take you less than 1.5 minutes to read
A lot of people will exit your website before they even make it there. They click on the link, can’t be bothered to wait a few seconds for your page to load and exit immediately.
This type of bounce can be avoided by ensuring that your website is optimised for speed on mobile and desktop.
A high percentage of websites (particularly blogs) make the mistake of not providing any internal links. Make sure you give every visitor the opportunity to visit other pages on your website!
The best way to ensure that visitors click on your links is to personalise your recommendations. If you can place your content and products into categories (or topics) and recommend other relevant pages from the same category, it will have a significant effect on reducing your bounce rate.
Visitors also tend to bounce when they are not presented with any appealing navigation options.
The menu should give visitors the opportunity to learn more about the business, view other content, contact the website owners, as well as any other website relevant information (e.g. products, podcasts, reviews).
Another reason for high bounce rate is first impressions. If the design of your website is not consumable, unclear or doesn’t make any sense, most of your visitors will bounce immediately.
People do not like having to do work online. If your website design and format isn’t clean, visitors will see it as outdated, tough to understand and hard work.
Fortunately for website owners, technology has advanced to a stage where a page exit (or bounce) can be detected by mouse movement. You should target these users and try to recapture their attention, this can be done with a simple content exit pop, lead gen campaign or a few internal links.
One of our exit pop lead gen campaigns is currently converting at almost 10%, proving that there is still tons of value in exiting visitors.
But above all else, the best way to reduce bounce rate is to focus on the user (or visitor) experience, that means the combination of everything in this guide (as a whole). Every tiny detail adds up.
^^^That’s 500 words EXACTLY^^^
What did you think about this short 500-word articles about bounce rate? Did you prefer it to our longer guides?
Let me know your opinion.
(I can always extend this guide if you guys didn’t like it!)
If you want to learn more website marketing and management tactics, check out:
- How to Get More Traffic (To Your Website): A Back to Basics Guide
- How to Create Blogs that People Love!
- The Complete Guide to Creating Winning Facebook Ads (from Start to Finish)
- Never Run Out of Content Marketing Ideas Again! (Including 8 FREE Content Tools)
Mat, thanks for sharing!