How to Reduce Your Video Costs

Video can be expensive. Especially as the need for video grows and grows.

Here are my 4 tips on how your business can reduce the cost of video.

1. Batch shoot.

If you're going to the expense of hiring a film crew or videographer making the most of their time is crucial. Plan for them to shoot more than one video at a time.

Have a clear idea of how the content can be repurposed time and time again before you shoot will make that video budget stretch just that little bit further.

Social is a hungry beast for content!

Our shoot sessions often mean shooting multiple videos and stills at the same time so we can supply our clients with as much quality content as possible.

2. Get Your Video Professionally Scripted.

You may be a great writer but writing for video is a different skill. The most effective videos are well scripted, well-voiced and don't waste the viewers time.

Using a professional scriptwriter will also cause you to get very clear about the exact points you do want to communicate. A good writer will reduce those messages down to a succinct, emotive and memorable script.

3. Involve Your Chosen Video Production in the Planning Phase.

Get your video production partner in at the planning stage before your video shoot. The more control you give a good production company the more money they will save you.

Reducing locations, talent, complex setups and lighting will immediately save you money. Having a tight schedule with a plan B for each scenario is essential.

A good production team will work in minutes.

The PURE team are always very clear how many minutes they need to complete each element on set. Every second counts on set when YOUR paying for it...

4. If You Don't Ask You Don't Get.

Imagine 100,000 people watching your video. As it ends nothing happens.

No call to action.

Make sure that every video you make has a strong call to action that clearly tells your target audience what to do next...

Video is no longer a luxury for businesses, it's a necessity.

Having an understanding of the video production processes and how to develop video is a skill all marketers need to understand and that over time will ensure they stretch the video budgets and always deliver hardworking videos.