When you’re reaching out to a mass email list with your business offering, the last thing you want is to see that your last email blast didn’t make it to the full audience you aimed for. These email bounces waste time and money. But that’s just the tip of the iceberg.
A bounce rate higher than 2% can shatter your entire email marketing strategy by sabotaging your email deliverability. In fact, according to marketing standards, you want your bounce rate to be as close to 0% as possible and never more than 2%.
The good news? You can take steps to avoid this common problem for good and calibrate your campaigns for better email deliverability.
Getting bounces is antithetical to email marketing because you’re sending your emails because you want a real person to open and read them.
It’s frustrating and demoralizing when that doesn’t happen.
- Bounces waste money. Email services charge based on the number of email addresses on your list, as well as how many emails you send. If you’re getting bounces, you’re pouring dollars down the drain.
- Bounces waste time. Why would you put all of this work into your emails only to have them result in a pile of bounces?
- Bounces affect your email deliverability. They send notice to Internet Service Providers (ISPs) that you’re likely a spammer and should be treated as such. Fewer people will see your emails because they’re now going to the junk folder.
- Is It Possible To Have A 0% Bounce Rate?Perfection is unattainable, but it is an ideal to strive for.You may want to achieve a 0% bounce rate. However, there are many factors out of your control:
- A Full Mailbox: Your customer may have a valid email address, but their mailbox is full. This will result in a soft bounce.
- Issues With Email Providers: The contacts on your list rely on other email providers, so you can’t dictate what happens on their end.
- Glitches: You’ve likely witnessed an email that bounced for no discernible reason. Sometimes an unexplained phenomenon or glitch is to blame.
