How to Reduce Admin Time and Spend More Time Selling
Imagine this: You’re a sales rep, ready to close deals and hit targets. But instead of selling, you’re drowning in CRM updates, logging calls, and scheduling follow-ups. Sound familiar?
Excessive admin work is one of the biggest barriers to effective selling. It eats up time, lowers morale, and keeps you away from what you do best—building relationships and closing deals. The good news? There are simple ways to cut down admin time without cutting corners.
In this article, you’ll discover:
Let’s clear the clutter and get you back to what matters: selling.
The Admin Problem in Sales
Admin work is a necessary part of sales, but it shouldn’t dominate your day. Unfortunately, for many salespeople, it does. Studies show reps can spend up to one-third of their time on administrative tasks instead of selling.
Why Does Admin Take Over?
Example: You finish a call with a prospect, then spend 15 minutes adding notes to the CRM. Multiply that by 10 calls, and it’s two hours gone.
Example: A CRM asks for 20 different data points to update a single lead. Most of it is unnecessary but required to move forward.
Simple Methods to Cut Down Admin Time
Cutting admin time isn’t about skipping steps—it’s about working smarter. Here’s how to reduce admin work without sacrificing quality.
1. Automate Repetitive Tasks
Automation is your best ally for reducing manual work. Tools like Arrow Marketing Lab can handle repetitive tasks, such as:
Example: Instead of manually updating a lead after every interaction, Arrow Marketing Lab tracks engagement and updates the CRM automatically.
2. Simplify Your CRM
A bloated CRM is an admin nightmare. Simplify it to include only essential fields and functions.
Steps to Simplify:
Pro Tip: If you’re spending more time navigating your CRM than speaking to prospects, it’s time to streamline.
3. Integrate Your Tools
Disconnected tools create extra work. Ensure your CRM, email, and calendar are integrated to avoid duplicate data entry.
Example Integration Workflow:
Why It Works: Integrations eliminate the need to switch between systems, saving time and reducing errors.
4. Batch Your Admin Tasks
Group similar tasks and tackle them during non-peak selling hours. Batching reduces the mental effort of switching between admin and selling modes.
How to Batch Effectively:
Example: Spend 30 minutes in the evening updating the CRM instead of disrupting your selling flow during the day.
5. Delegate Where Possible
If your team has admin support, delegate repetitive or non-essential tasks. For smaller teams, consider outsourcing specific tasks, like CRM clean-up.
Example: Hire a virtual assistant to handle data entry or schedule follow-ups, freeing up your time to focus on selling.
Tools to Help You Save Time
The right tools can drastically cut admin time. Here are some recommendations:
1. Arrow Marketing Lab
Arrow Marketing Lab is an all-in-one platform that automates key sales tasks, including:
Why It’s Helpful: It reduces manual data entry and keeps your pipeline organised, so you can spend more time selling.
2. Calendly for Scheduling
Avoid the back-and-forth of setting up meetings. Calendly lets prospects book directly into your calendar, saving you time.
Example: Send a prospect your availability link. They choose a slot, and it syncs with your calendar automatically.
3. Slack or Microsoft Teams
Streamline internal communication to cut down on unnecessary emails and interruptions.
Pro Tip: Use integrations with your CRM to share updates or ask questions without leaving the platform.
The Benefits of Reducing Admin Time
When you minimise admin work, the benefits extend beyond time savings:
Example: A sales team reduces admin time by 25%, allowing reps to make 10 more calls per day.
Pro Tip: Track the time saved by automation and celebrate the extra selling hours with your team.
Example: A CRM automatically updates a lead’s details after an email campaign, eliminating the risk of outdated information.
Take Back Your Selling Time
Excessive admin doesn’t have to control your day. By simplifying processes, automating tasks, and integrating tools, you can reclaim hours of selling time every week.
Ready to Work Smarter?
Book a demo of Arrow Marketing Lab today and see how it can help you:
?? What You’ll Get:
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Reclaim your time and focus on what you do best—selling.
Kevin
07816 528421
Corporate CEO turned Entrepreneur, Board Advisor, Mentor and Investor committed to helping Business Leaders, C-Suite Execs and Entrepreneurs to overcome business challenges and scale growth.
1 周I always work on the principle of the 4 Ds - check in on what you should ditch, delegate, delay and do. Make sure as a leader you’re focusing on the right things ??
World Champion Boxer Empowering Business Leaders & Teams to Win More Often, Experience More Success & Punch Above Their Weight In All That They Do - Personal Performance Consultant/Advisor Professional Speaker
1 周Throwing a winning combination! ??Admin tasks can be a real drain on selling time. Streamlining your workflow with tools like Arrow Marketing Lab can make a huge difference. Let’s focus on what we do best—closing deals! ??