How to Reduce an Abandoned Cart with Chatbot Messages?

There are many tricks you can use to prevent online shoppers from abandoning carts. When users don’t complete their purchase, a chatbot can send an email or a live chat automatic message.

Top Abandoned Cart Chatbot Messages: 

Remind your customers that they can finalize their purchase any time they want

By sending this chatbot message, you signal to your customers that you’ve done them a small favor. They don’t have to repeat the browsing process and put items in their carts all over again. Sometimes it is easier for customers to complete their purchase later on. Putting products in the cart is a series of low-commitment actions while finalizing the purchase is one high-commitment action customers sometimes need to sleep on.   

Example of chatbot message:

Hi, your shopping cart has been saved by us. You can still complete your purchase.

Remind your customers that they have products in their virtual shopping cart

Some of your customers can be absent-minded. If they revisit your online store after some time, remind them about the products they put in their virtual carts.

Example of chatbot message:

There are items in your cart. Do you want to finish your purchase?

Create a sense of urgency

It might be a good idea to create some sense of urgency. Make your customers realize that the clock is ticking and that someone else can buy the desired products right out from under their noses.

Examples of Chatbot Messages:

There is a low volume of one of the products from your cart in stock. Would you like to complete your purchase right now?

Your discount code will expire at 0:00. Complete your purchase today to save money.

Appeal to your customers’ emotions

People feel guilty and bad about abandoning someone or something. It doesn’t have to be a big-eyed kitten.

You can tap into those feelings and make them feel sorry for the items they left behind. The image of an anthropomorphic shopping cart with eyes full of tears could be a little bit too much, but you can think about other images and phrases which match your brand and industry.

Example of chatbot message:

Your shopping cart is sad and lonely without you. Would you like to take care of it?

Make customers realize the effort they’ve already put into the shopping

Shopping can be stressful and requires a lot of patience. Customers have to make many decisions before they buy a product, and it can be truly exhausting. You should remind them that they’ve already put so much effort, that it would be a waste to not complete the purchase in the end.

Example of chatbot message:

Your shopping cart is filled with many fine choice products. There is only one step to go before you enjoy them. Revisit your cart and complete the purchase. 

How to Prevent Shopping Cart Abandonment?

Shopping cart abandonment is impossible to eliminate completely. You cannot save each and every abandoned cart. But it’s not the point. The point is to recover as many abandoned carts as possible.

You can achieve it by understanding why customers abandon their carts and then – optimizing the process.