How Red Bull built an empire on adrenaline-pumping content and more...
Another round of game-changing insights to keep you ahead of the curve!
Whether you’re looking to boost revenue or tap into new networking tools, we’ve got you covered.
Here’s what to expect!
Let's get started:
This Week's Must Read Learnings?
Partner Spotlight: How Truskin Turned Simple Resends into Big Gains
This week, we’re spotlighting Truskin, a skincare brand catering to sensitive, dry, and oily skin types.
We started with the basics—optimizing email flows, tweaking subject lines, and testing holiday promos for incremental revenue. It worked, but the client wanted more. Something bolder, more innovative.
So, instead of reinventing the wheel, we revisited the oldies but goodies.
We took those underperforming educational emails, gave them a fresh spin with plain text and smart segmentation for purchasers and non-purchasers, and hit send.
The result?
Revenue lifts up to 65%! And even better, all three resends brought in first-time buyers.
With just 1.5 emails from their 8-email package, we drove 17% of their total campaign revenue for September.
Turns out, sometimes it’s not about a new idea, but about breathing life into an old one!
What's Happening In The Industry?
Ecom / Tech Updates: Instagram's New Digital Business Card Feature
Instagram: the place where we share our brunch pics, catch up on the latest influencer trends, and endlessly scroll through reels.
But now, imagine your business profile becoming your very own digital business card... yes, it’s here!
With Instagram’s new “profile card” feature, you can now easily share your account without sending your handle manually.
One side of this two-sided card displays your profile info (bio, links, music, etc.), and the other side is a QR code for quick sharing.
You can even customize the background to express your brand’s vibe.
I know what you're thinking: Why wasn’t this ever a thing before?!
It’s an absolute game changer for networking, collaborations, and growing your connections.
Whether you're sharing with a potential brand partner or just making new friends at an event, this feature makes it easier than ever.?
Tech Partner Updates -? YouTube Shorts Just Got Longer?!
We talk about Reels and TikTok a lot, but let’s not forget about YouTube!
As of October 15th, you can now upload Shorts up to 3 minutes long.
What does this mean for your business?
It’s time to go beyond quick clips—use this extra time for deeper content like product reviews, behind-the-scenes peeks, or tutorials that give your audience more value.
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Longer Shorts = more storytelling opportunities.
With a streamlined player and improved recommendations coming soon, now’s the perfect time to leverage these changes and create more engaging content.
Think about it—three minutes is all you need to show off your brand’s personality, connect with viewers, and maybe even go viral
Business Story Of The Week - How Red Bull Turned an Energy Drink into a Global Extreme Sports Empire
Ever see a guy skydive from 24 miles above the Earth or a motorcycle stunt so wild you couldn’t believe it was real?
Chances are, Red Bull was behind it.
But how did a brand selling energy drinks become synonymous with extreme sports and peak performance?
In 1982, Mateschitz, then an executive at a toothpaste company, was on a trip to Thailand when he discovered something curious—truck drivers swore by a local drink called Krating Daeng (Thai for "water buffalo") to keep them awake and energized.?
This drink was the precursor to what the world would later know as Red Bull.
Mateschitz, sensing an opportunity, saw beyond the truck drivers and jet lag relief.?
After teaming up with Krating Daeng’s creator, Chaleo Yoovidhya, the two pooled their savings to launch Red Bull in 1984. Each invested $500,000 into what would become a world-changing brand.
But it wasn’t an overnight success.
Dietrich struggled for two years just to secure licenses in Austria.
He lost over a million dollars trying to launch Red Bull, which was carbonated and rebranded for the Western market.
But his belief in the product never wavered.
By 1987, Red Bull was on the shelves in Austria, and it wasn’t long before it crossed borders, hitting Germany, the UK, and beyond.
But what made Red Bull different from any other energy drink?
It wasn’t just the caffeine boost. Mateschitz knew that Red Bull had to be more than just a beverage.
It had to be an experience—a lifestyle brand.
So instead of pouring money into traditional ads, Mateschitz did something groundbreaking: he sponsored extreme sports.
In the early days, he relied on friends to help spread the word, sponsoring everything from small ski events to breakdancing competitions.
And as Red Bull grew, so did the stakes.
From air races, to cliff diving, to the now-legendary Red Bull Stratos jump, where Felix Baumgartner freefell from the edge of space in 2012—a stunt that reportedly cost the company $65 million but captivated the world and skyrocketed the brand.
And their logo and slogan? Also game-changers.
Mateschitz’s friend came up with the now-iconic two red bulls smashing heads in front of a yellow sun.
The slogan: “Red Bull Gives You Wings” was an invitation to take on bold challenges and dream bigger.
Today, Red Bull is more than a drink now. It’s a media empire.?
Red Bull Media House creates some of the most adrenaline-pumping content on the planet.??
It's sold over 68 billion cans worldwide and has transcended the beverage industry, becoming a symbol of ambition and daring.
Now that’s a story that can give you wings.