How Recruitment Marketing is Transforming Traditional HR Tactics
Job hunters used to rely on cold calls, faxed resumes, and classified ads to find employment. Some HR professionals still sift through thousands of emailed applications to identify the best candidates. Technology has forever changed recruiting techniques and talent acquisition strategies. Today’s job hunters now use one-click application platforms, popular job search engines, and professional social media profiles to identify and engage employees. Below explains why soft marketing concepts are replacing aggressive sales techniques in employee recruitment.?
Employee Engagement and Retention?
According to the leading research firm Gallup, 32 percent of employees are rarely engaged at work. This means that one-third of all employees are not committed to their company and enthusiastic about their careers. Low employee engagement levels are directly connected to high turnover rates. HR recruiters now have a very short time frame for responding to and managing talent acquisition activities. Many HR professionals realize that they must reinvent their internal processes and technology choices to remain competitive.? Recruiting is actually similar to marketing because HR professionals must create a brand presence, attract the right audience, use multiple channels and nurture applicants through streamlined talent acquisition funnels. Keep in mind that bad hires may harm safety, quality, productivity, and team morale. Hiring the right person through alternative recruitment and marketing approaches is now crucial to every company's success.?
Why Recruitment Marketing Matters?
Some HR professionals rely on reactive strategies for recruiting new hires. That is, they wait until there is a planned or unexpected vacancy to post the job. This may force them to rush to fill a position, which will reduce screening activities and engagement time with prospects. Extended and delayed recruitment time frames will strain other employees and lower productivity.? Instead, HR professionals should think like marketers by continually displaying consistent employment brands on their career sites. This includes professional photos, videos, reviews, and content about positions, departments, and employees.? They may provide up-to-date facts, relevant material, and information on future needs and trends.? Many job hunters review company websites before they decide whether or not to apply, so it’s important to have a mobile-friendly platform.??
In the end, recruitment marketing focuses on influencing career decisions, communicating employer brands, and educating candidates on values. This type of long-term talent engagement method increases inspiration, maximizes functionality, and improves public relations. Anyone who wants to learn more about recruitment marketing should contact a professional organization for a consultation.?
As a global leader in Recruitment Process Outsourcing (RPO), Mogel RPO provides full-service business talent solutions. We help companies around the world find, hire, and train people who share their sense of purpose for the work they do.?