How the recruiting process can impact your brand

A great deal has been written over the past few years about poor candidate experiences and the impacts which these have had on employer brands and reputation.

Despite the wealth of technology and effective guidance on the topic, it remains a mystery as to why at the time of writing in late 2023, candidates are still regularly being ghosted, ignored and generally experiencing great dissatisfaction in their job searches.

It seems to us that many company leaders remain unaware of the true impact the candidate journey has on their brand which results from applicant’s interactions with your company. It goes without saying that candidates want to leave with a positive impression of an organisation whether they get the job or not.

The same guidance applies to the exit process. It is equally important to manage an employee's departure in such a manner as to ensure that the ex-colleague will still have good things to say about and ultimately, recommend the company to others.

Did you know?

• 95% of candidates are more likely to apply again if they had a positive candidate experience the first time
• 97% of candidates who had a positive experience would refer others to apply
• 88% of candidates with a positive experience would increase their purchase with the company
• 55% of candidates with a positive experience would tell their social networks about that positive experience
• Conversely, 78% of candidates would tell their family and friends about a bad interviewing experience
• 68% of job seekers claim that their experience as a candidate directly impacts their decision to join a company

Ultimately, a positive candidate experience can create a ripple effect that extends far beyond the recruitment process. To summarise, here are 6 key impacts to consider:-

1. Brand Perception: Candidates often share their experiences publicly. A positive experience can enhance your employer brand, attracting more talent. Conversely, a negative experience could deter potential candidates and even customers.

2. Talent Acquisition: A good experience encourages top talent to apply and increases the likelihood of them accepting offers. It helps in building a talent pipeline and reduces time-to-hire.

3. Employee Engagement: Candidates who have a positive experience, even if not selected, might still speak positively about your company. They could potentially apply again in the future or refer others.

4. Cost Savings: A streamlined, positive process reduces the cost per hire. It decreases turnover rates as well, saving onboarding and training expenses.

5. Diversity and Inclusion: A positive experience contributes to a diverse pool of candidates. It creates an environment where different talents and perspectives are attracted and valued.

6. Long-term relationships: Even if a candidate isn't hired, a positive experience can lead to a long-term relationship. They might become customers, refer others, or even reapply later with enhanced skills.

At Jurupa, we are firm believers in optimising the candidate journey from start to finish. Find out how, by booking a call with our Managing Director here.

For more information about Jurupa, you can visit our website here.

Here’s to continued improvement in positive exchanges!