How to Recover a Website from Google Manual Actions
Sainath Nuvvula
Assistant General Manager SEO at BankBazaar | Passionate Marketing Proffesional
Fixing a website that has been affected by a manual action from Google can be a challenging process, but it's essential for restoring your website's visibility in search results.
Here's a step-by-step guide to address this issue:
Step 1: Identify the Manual Action
Step 2: Understand the Reason for the Manual Action
Read Google's Message: Carefully read the message from Google to understand why your site received a manual action. It could be due to reasons like unnatural links, thin content, cloaking, etc.
Research Guidelines: Review Google’s Webmaster Guidelines to understand the specific rules that your site might have violated.
Step 3: Fix the Issues
Address the Specific Problem: Depending on the type of manual action, your approach will vary:
Unnatural Links: Remove or disavow spammy backlinks.
Thin Content: Improve or remove low-quality pages.
Cloaking and Sneaky Redirects: Ensure your site behaves the same way for users and search engine crawlers.
Document Your Actions: Keep a record of everything you do to fix the issues, including emails, disavow files, and details of content or design changes.
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Step 4: Submit a Reconsideration Request
Prepare Your Request: In Google Search Console, draft a reconsideration request. Be honest and detailed about the issues and how you’ve addressed them.
Include Documentation: Provide the documentation of the changes you’ve made. This shows Google that you’ve taken their feedback seriously.
Submit the Request: Once you're confident that you've fixed all the issues, submit your request through Google Search Console.
Step 5: Wait for Google's Review
Review Process: Google will review your site and your request. This process can take several weeks.
Monitoring: Keep an eye on your email and Google Search Console for a response from Google.
Step 6: Post-Reconsideration Actions
If Approved: If your request is approved, continue to follow best SEO practices to prevent future manual actions.
If Denied: If your request is denied, Google will provide reasons. Address these issues before submitting another reconsideration request.
Additional Tips
Remember, recovering from a manual action requires patience and a commitment to maintaining the integrity and quality of your website according to Google’s guidelines.
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