How to Rebrand: 4 Must-Follow Steps
When a company chooses to rebrand itself, there are two common reasons: to recover from a debacle, or revitalization. The first step the CEO and other bosses must take is to ensure that a rebranding is truly the best step. Perhaps after a debacle, the decision is easy. On the other hand, if the goal is to add more energy and to revitalize a brand, it can be quite difficult to know the right way to revitalize and to know when the time is right for a rebranding.
- Do research to understand what is wrong, what is not wrong, and what will make things better.
- Know what you want to achieve with a rebrand. Make certain it really needs to be done.
- You need wide support from your stakeholders.
- Have a process in mind and in place. Things could get complicated, know how the organization with react.
Read more on our blog: https://blog.rebrandly.com/how-to-rebrand