How to really rank your website? Is it with good Content or Technical aspects?

Digital marketers or business leaders have always had a fundamental doubt about how they should rank their websites and what techniques will help them to be the ones in this competition. So, let me make a clear picture to ensure you reach your goal with the implications I suggest here.

1)???? Technical Aspects – I have seen considerable traffic growth whenever I have worked on increasing page speed, fixating broken pages, adding more structured data, and regularly updating my console for my clients.

2)???? Content-based – In most cases, Google bots are firm on checking grammar, sentences, and spelling while assessing the entire webpage on ranking factors. I usually suggest my clients to take assistance from AI bots (Grammarly, Quillbot) for these content corrections to maintain an accurate, concise, and structured body.

3)???? Tag Based - You can also use the <ARTICLE> tag in your body to define your main content to the search engine bots. This helps bots get a better layout of your site and could stimulate bots to find the specific keywords for ranking.

4)???? Navigation – This is not new for anyone in general and isn’t hard to understand, right? But what really happens is we often make mistakes while working on our website navigation. Navigation is often considered as something of less importance as it’s taken for granted.

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So, I suggest having a maximum of 5 tabs on the header section of the website and then planning a blueprint of what subheading you want to add. Adding a lot of buttons has never helped a website grow; instead, it made the bounce rate go up adversely. But, in the footer section, you should add up to 10 buttons for navigation.

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As per recent news and Google experts, the primary thing to develop an optimized website is to make it technically perfect, as Google bots first want a better pathway to crawl the website. Secondly, we should consider making original content, sticking to a particular topic with good-quality backlinks, and using AI tools. Lastly, I suggest using the <ARTICLE> tag for content-driven posts and defining the services page for better keyword stimulation, resulting in good ranking.