How Real Estate Marketing Companies Can Help You Generate Leads Online

For almost a decade, the working circumstances for real estate professionals have continued evolving. The writing is on the wall –the number one choice of potential house hunters and real estate enthusiasts when they go looking for a home is on the internet. In a recent industry analysis, it was recorded that

• 94% millennial went online in pursuit of their future homes.
• 84 percent of baby boomers said they would prefer to conduct such an elaborate transaction online with the help of professional experts

Everybody wants the ease of online access and fast communication when securing their future homes. That is why it is ever so important for real estate companies to make sure their marketing game is strong and they are ready to engage with potential clients in the digital space. Social media presence that translates into actual business deals is also essential.

The Need for Professional Practices, Precision and the Rise of Real Estate Marketing Companies

Launching an online presence is as simple as setting up an account on a social media website. Integrating a professional angle to the process is important as real estate companies start establishing a digital presence. The foundational steps include -

• Setting up a website
• Sending emails to potential clients
• Posting regularly on social media websites

These are the top foundational steps needed to start reaching out to potential clients across the globe online. The complicated part is figuring out how to employ those basic tools in an organized and efficient way so that these endeavors help in

• Establishing a strong customer-oriented digital brand
• Making the company engaging using smart and helpful content
• Increasing web traffic
• Building a loyal customer base that consistently generates leads

Rise of Real Estate Marketing Companies

To meet the increasing demand for real estate companies with established digital presences, companies like Omnialist started helping bridge the gap between a large customer base greatly in need of professional real estate companies on the digital sphere and real estate companies that needed new customers. The theoretical objective was to make available a service that will address the requirements of real estate experts both on a local and international scale.

Real estate marketing companies such as Omnialist have been committed to delivering the most ground-breaking real estate digital marketing facilities to real estate professionals around the world through integrating a healthy marketing approach with tried and tested technological methodologies.

• The future of real estate companies lies in broadcasting real estate advertisements internationally across real estate portals in different countries.
• It is important to strengthen all the foundations of the business, making sure it is competing with the best companies in the world

The new world of real estate marketing is driven by technology and extremely youth-oriented. A critical tool that real estate marketing companies implement in order to generate a healthy number of leads online is social media presence.

Going Social

Making that evolutionary step from just a company to the company everyone is talking about on the internet starts with making the most of the easily available social marketing potential audience groups by using the most effective social media management tools.

1. Having a positive, open and informative presence on the big 3 - Facebook, Instagram and Twitter (in that order).
2. Being regularly active on these social media accounts, posting on a regular basis.
3. Responding to and sharing any positive reviews
4. Secure online press spaces
5. Promote property options and deals
6. Interact with followers
7. Comply with Real Estate Settlement Procedures Act (RESPA) instructions and guidelines regarding behavior on social media.

Presence on Instagram

According to Instagram’s last press release, they recorded over 1.2 billion monthly active users. Naturally, quite a hefty segment of those 1.2 billion users are interested in real estate. What they need is eager real estate companies presenting them with information regarding deals, price drops, etc. that they seek via

• Instagram Stories
• Posts
• Instagram Stories Advertisements, which enable businesses to add a small advertisement in-between users’ stories. These advertisements should be targeted towards users who have recorded a keen interest towards earlier posts.
• Swipe-Up Feature - Accessible to only verified accounts with more than 10,000 followers at the moment, the swipe-up feature delivers a tremendously inexpensive way of catching the attention of possible customers, turning them into business leads. Influencers are able to exert a pull on immediate traffic guiding potential customers to the finest real estate pages. As searches, likes and comments increase the last stumbling block is for a brand to convince users to become premium users.

Want regular visitors to sign up for service? Real estate marketing companies such as Omnialist have found the perfect formula for real estate companies to find an identity for themselves in Digital Spaces. Be more than a brand to visitors – sell the dream of living big and comfortably around the world.

The Facebook Quotient

Cash in on all of Facebook’s promotional tools. Facebook might have kicked off as just a tool for socializing, but it has slowly evolved into a key marketing instrument for real estate officials to increase their trading leads.

On top of marketing, companies are required to -

• Encourage and enable reviews and critics to form a healthy dialogue
• Extend services
• Create Facebook groups to build a customer base
• Upload cover videos and pictures displaying properties, events, etc.
• Use Facebook Live to film the available properties. Post 360- degree videos that will help viewers get an accurate experience on what the house looks and feels like.

The idea is to give potential customers a behind the scenes experience at all the company’s listings. Once Facebook and Instagram setting are completed, setting up specific keyword search results on Twitter would be great. These tags enable users from specific zip codes to get noticed. These are potential customers looking to buy/sell homes.

Global Listings

The first step that real estate marketing companies take is that they make all the company listings shareable. Apart from having simple, noticeable social sharing options, listings can be made more shareable by confirming they have mobile-web-responsive layouts and strong pictures.

Real estate marketing companies such as Omnialist ( www.omnialist.com ) have been committed to taking their services to international levels, through digital marketing on several real estate portals globally.

Also, the surgical package focuses on concentrated lead generation on targeted real estate web portals in one or two countries, tapping new buyers in those countries. Omnialist also provides –

• Full translation service to stay open to international offers, breaking the language barrier.
• Checking, correcting and managing advertisements on websites.
• Intermediation – Building links between lenders with savings to potential clients who are willing to become debtors
• Market research - The significance of proficient market research cannot be under-assessed. Private equity funds have invested heavily in real estate marketing companies and competition is extremely cutthroat. Their role in the industry is expected to become more important in the future.

Lastly, real estate marketing companies help improve the overall language & communication ethics of the real estate company. Companies have the option of regulating their marketing budget as per the strict number of services they book.

Omnialist offers its clients extremely competitive personalized rates. Companies can simply choose from two comprehensive packages- International Service and Surgical Service. The possibility of controlling the overall marketing budget of a country and getting optimized results makes business with Omnialist extremely professional and result-oriented.

In this ever-changing real estate industry, creating a specific strategy to rapidly reach the customers regardless of their location with devoted services such as translation of real estate contracts and proficient customer-service management is crucial. Given this, the internet has made it possible for real estate agents to cater their useful services to potential customers from around the world. Real estate marketing companies imply these digital tools in the most efficient way to fashion a cohesive online presence, impelling more qualified leads to their client’s website.

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