How Real Estate Agents Use Video to Build Relationships and Close Deals

Video is an essential marketing tool for real estate professionals, helping them connect with clients, showcase properties, and establish their expertise. In our latest video interview, we spoke with Joe Siciliano , a managing broker at Compass with 30+ years of experience. Joe shared how agents can effectively use video to build relationships and grow their business.

According to the National Association of REALTORS? (NAR), 80% of consumers watch online videos, and buyers often see homes for the first time online. Yet, many agents still underutilize video in their marketing strategies. Joe offers practical advice on getting started with video and standing out in a competitive market.

Watch the 15-minute video here.

Three Key Takeaways for Agents Using Video

? Be Authentic and Build Your Brand

• Buyers and sellers want to work with agents they trust.
• Start with real, authentic content over highly produced videos.?
• Create niche-focused videos to showcase your expertise (e.g., “Top 10 Things to Consider When Buying Lakefront Property”).

? Expand Your Video Distribution Beyond MLS

• Posting on the MLS is just the beginning—distribute videos across multiple channels.
• Utilize Instagram, YouTube, and a dedicated vlog or video website to maximize reach.
• Use short-form videos to engage with clients directly via text and social media.

? Stay Consistent

• Success with video comes from long-term consistency—not just one-off posts.
• Create a realistic posting schedule (weekly or monthly) and stick to it.
• Over time, your audience will remember you when they’re ready to buy or sell.

Want to step up your video marketing strategy? Watch our full interview with Joe Siciliano for actionable insights and expert tips to grow your real estate business through video.