How Real Estate Agents Can Best Serve Aging Clients

Senior clients looking to buy or sell can be very lucrative for realtors if they know the market. Here’s why and a few strategies to ease the transitions.

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The Market for Seniors

Working with older clients—such as "baby boomers" or the "traditionalist" generation—and younger clients—such as millennials and first-time homebuyers—represents two very different worlds. Additionally, consumers over 65 are more likely to be home owners than people of any other age. Approximately 79% of households led by individuals over 65 are home owners. Real estate professionals may be reluctant to enter the senior market because they believe it is too tiny, even though it is expanding quickly. Experts that invest the time to get knowledgeable about the senior market will discover that they may assist a client in thriving during their retirement years, in addition to helping them move or sell.

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Considerations for Seniors

Senior clients may opt to buy or sell a home for a variety of reasons. Though it's a misconception to think that everyone would like to retire to a condominium in a moderate environment, some elderly clients would choose to do so. Finding out why the customer wants to change is the first step to figuring out how to assist your senior real estate client. Asking your senior clients questions and paying close attention to their responses is the greatest method to find out why they are buying or selling a house. Senior clients may find moving to a new home to be emotionally, physically, and financially taxing at times. Due to circumstances beyond their control, some clients are facing a change in accommodation, and they are afraid that the new arrangement may not be ideal for them.

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A Few Strategies

There are a few tactics to use when trying to assist senior clients:

• Assist family members in realizing that the client's anxieties are understandable.
• When interacting with the client, exercise patience. You might get a lot of calls, sometimes even every day, with some of the same questions. If this occurs, give each phone call the same priority as the first, listen intently, and thoroughly address any queries. To assist the client in accepting the change, ask them to evaluate their living circumstances as it stands now.
• Show the client around their new residence.

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Call Lesa Miller at (812) 360-3863 or go online at https://lesamillerrealestate.com/ where you can read her posts on other social media accounts and websites.