How to reach your audience with TikTok marketing?

TikTok, the fastest growing platform with millions of users, is a channel that you shouldn't overlook. Believe it or not, TikTok has been proven to be a very effective platform to generate more purchases. It’s a platform where you can post behind the scenes, fun office videos and entertain your followers in an original way. We give you tips on how to increase purchases through TikTok!

Get on the “For You Page”

The 'For You' page is an ongoing feed of TikTok content that is personalized based on the users' preferences and interactions on the platform. The idea is to get your content on the ‘For You’ page of your target audience as much as possible. Create content that is interesting for your target audience, use familiar sounds, participate in trends and use popular and relevant hashtags. All of these things will create visibility for your brand and the chances of sales are higher.?

Collaborate with TikTok creators

In the beginning, it's important to get followers on your TikTok account. You can do this by partnering up with well-known TikTok creators who are familiar within your industry and can make spontaneous, fun videos about your products or company.?

Out of creativity? You can use different concepts to promote your product or company. We share with you our favorite concepts:

- "a day in my life" video where your product spontaneously appears in it

- outfit of the day": ideal for fashion brands

- how-to video: tutorial about how to use your product

- trend that is relevant to your industry

Also, create a specific hashtag for your business so that influencers can also use it in their videos. This is a very effective strategy that ensures that more people see your videos and increases your brand awareness. TikToks with a sponsored hashtag have an average engagement rate of 8.5%. By creating content specifically for TikTok, you will reach the next generation of customers. When you add a clear call-to-action, a link to your store in their profiles, and brand mentions, influencer content is key to turn your audience into customers.?

Increase purchases with shopping experiences on TikTok?

With more and more brand challenges and the popularity of the hashtag #Tiktokmademebuyit, the platform has become a huge player in the field of social commerce. TikTok is investing in ways to make the platform user-friendly for creators and brands to help them generate more sales.

At the moment, companies can even include a store tab in their profile so they can display all their products in a TikTok store. This is actually a bit similar to the Instagram store. They can add product tags to their posts, so users can easily click through to buy something. As a business, it's important that you do this, so that potential customers can easily find your products to purchase.?

Sell more with TikTok ads?

With strategic targeting and the 'Shop now' button, paid ads can directly boost a brand's sales through TikTok. By using paid media you can highlight your best TikTok content to generate sales. Creating in-feed shoppable video ads that look like TikToks creates a spontaneous memory of your product, which may even result in a purchase. TikTok research shows that video ads on the platform are most effective when they are shot in high resolution, are between 21-34 seconds long and contain a clear call-to-action.

TikTok has recently lauched Spark ads. This new ad format allows brands to sponsor organic content that aligns with their goals and showcases their products without having to create content themselves. It allows them to leverage content that is already trending on TikTok and target it to specifiek audience segments. So if a TikTok creator has mentioned your product in a makeup tutorial video, you as a company can sponsor that piece of content as a paid ad for your chosen audience, as a way to maximize the reach of content that is already performing well organically and increase brand awareness.?

Conclusion

So to sum it all up, the best TikTok sales strategy is a combination of influencer campaigns, organic branded content, social commerce features and paid advertising. To ensure that your TikTok sales strategy has the most impact on your brand, you need to make sure that you are creating content that works seamlessly with organic content. Remember, you can maximize your ROI by repurposing well-performing content created by your brand or influencers as paid media to target specific audiences.

Good luck. Need any help? You know where to find us!?