How to reach people that matters to your business when running a campaign.

Reach the people who matter most to you. To really run a successful campaign, you need to learn which factors to consider when determining your campaign's most effective frequency level. A campaign will be described as being successful if you are able to achieve your goals and objectives. Get that. It's that simple.

Reaching your audience with relevant messaging and effective creative (ad banner or design) can help you achieve your objectives. But it’s also important to think about frequency. Whether it’s to drive ad recall or influence a purchase decision. Another thing that matters is to be able to reach the people that matter to your business. This should be platform-independent but it's the same techniques across each of these channels or medium. Facebook, Twitter, LinkedIn, Google, Quora and down to Instagram ads you must understand how you can target and connect with the people that matter most to your business when running an ad.

Make your ads reach the exact audience you want using our precise targeting options.

Location

Target people based in specific locations such as counties, regions, cities or countries.

Demographics

Narrow your audience based on information such as age, gender and languages.

Interest and behavior targeting lets you reach people based on their interests, activities, Pages and posts they like, posts and comments they make, device usage, and other activities.

Interests

Reach people based on interests such as the apps they use, ads they click on and accounts they follow. Focuses on consumer and lifestyle categories such as fitness, fashion, or hobbies.

Behaviors

Define your audience by activities they do on and off Instagram and Facebook.

One important behavior set is multicultural affinity. Smart marketers recognize the business imperative behind connecting with people who have diverse interests based around cultural beliefs, traditions, music, aesthetics, or languages. Marketing to these groups is becoming more important as multicultural consumers grow in number, influence, and spending power. Multicultural affinity audiences are defined by individuals’ affinity to cultures they’ve demonstrated an interest in through their social media behaviors. This is why you’ll find affinity group audiences under behaviors, rather than demographics.

Device usage is another important targetable behavior. You can target by desktop browser and operating system under Digital Activities, or by mobile device under Mobile Device User. Say, for example, your ad campaign targets Millennial consumers. We know Millennials over-index for mobile device usage, so you may consider targeting your ad accordingly.

Audience Health

As you build your Target Audience, it will be important to keep an eye on the health of your audience to make sure you’re targeting the right number of people based on your campaign goal, budget, etc. Each of the platforms has made it easy-to-understand gauge that tells you whether your audience specifications are optimal, too specific, or too broad. The gauge updates in real-time as you select your target demographics, interests, and behaviors.

Custom Audiences

Run ads to customers you already know based on their email addresses or phone numbers.

Lookalike Audiences

Find new people who are similar to your existing customers. You have to find people who are similar to your existing contacts. It's just a smart way of growing your reach. Leveraging on your existing customers' data to find their look alike. They have mutual friends, friends they have things in common with.

Automated targeting

We help you quickly create an audience who might be interested in your business using a variety of signals including location, demographics and interests.

Modify and Manage Audiences

You can save audiences for future use, and you can modify saved audiences to test and optimize your targeting. Access to all saved audiences is available in the Audiences area of the Denim platform. There, you’ll see a list of all your audiences, the date they were created, the date they were last used, and their status at-a-glance. You can also click into an audience to view its history, edit or archive it, or create new audiences based on it.

If you’d like to see how easy it is to build, modify, and manage audiences you can try the Denim platform, schedule a demo today or read more on reaching your campaign full potential by Facebook

Be sure to come back to my post anything to learn best practices for creating a Custom Audience and all you need to optimize your digital campaigns in order to start doing what you need to do to get the right insights to help move your numbers up and achieve your business objectives. Feel free to leave a comment or dm for a consultation today.

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