How To Reach Out to Influencers & Bloggers

The Internet is the best place to find out anything that you want, and nowadays almost everyone uses internet connections. According to the report, 3.7 billion unique users are using the Internet from their smartphones.

If you are running any small business or website, you might be probably spending a lot of time & money on creating your content that is useful for your potential customers.

The Internet has grown quite a lot and so as blogs. There will be around 31.7 millions of bloggers will be there in the USA by the year 2020.

Everyone wants to be on page 1 on the Google SERP. No matter, what niche you are in, you will find the blogs generating a massive amount of traffic that might be your potential customers.

With a little bit of planning, you can develop a good relationship with those bloggers & influencers in your niche. Imagine that a blogger has monthly 600K pageviews, you reach out to them and you successfully convince him to promote your product. So when they publish about your product or share their views about your product, there are more chances that your product or service will get more sales.

You can take advantage of blogger outreach service which will help you to get mentioned by, linked by or recommended by an authority blogs in your niche.?

You can't just email someone to write about your product, services. Nobody likes a pitch that sounds too promotional. Also emailing to random bloggers with your random content will not work. They might get unsolicited emails regularly, which will end up in the trash/spam for sure.

The important thing is to gradually reach out the influencers or bloggers first, develop and build their trust before you even consider asking for a favor.

Blogger outreach is a very slow & gradual process so that everyone who wants instant results will not use this way.?Here in this article, I will share my knowledge & experience on definitive guide to reach out to bloggers & influencer in your niche.

Guide to Reach Out to Influencers:

Finding out the potential bloggers in your niche

The main concern is how to find blogs in your niche?

Well, you can easily find out the popular blogs in your niche by searching keywords on Google.?

Let me explain you with an example. We have worked with so many gambling & casino websites as a blogger outreaching specialist, and I will share the way to outreach any bloggers in this your niche.

Suppose our keyword is "best online slots", so we will search the same keyword on Google to find out number of bloggers that are writing about online slots. First page will contains mix of content like original casino slot sites along with the blogs that write in that niche. We have to find out only blogs & remove original casino sites from there.

There are so many blogs out there. To collect all those results, you will need some automated process. We use LinkClump chrome extension to collect all links on any pages, you can do the same way.

Once collected, you will need to remove the original casino sites and keep only the blogs who talk about a casino, gambling or related keywords.?

We have written about only one keyword, but likewise, you can try a number of relevant keywords and collect data accordingly.

Also you can collect the number of pages available on Google, you will see a lot of pages that you can go through.

Separate them according to their blog's traffic

Now next step is to filter them according to SEO criteria like DA, PA, niche, Ahref traffic, IP address wise column so that you will prioritize which blogger to contact first. I have blur a part of image for privacy reason, filter blogs according to ahref keywords ranked.

Remove any low-quality blogs from DA, Traffic and all those criteria. Next step is to outreach bloggers and builds a relationship with them.?

You can directly email them but the thing is to develop a good relationship with them, so if you send unsolicited emails most probably they will ignore you.?We know how to build relationship with them that we already did it for you to save your time.

We have personally developed a relationship with thousands of bloggers to build links for our clients and working closely with them. So if you don't want to spend your valuable time in this lengthy process you can simply skip it by using our experience in blogger outreaching service done for you.

Develop Relationship with them

You can develop a relationship with them by following ways.

1. Blog Commenting
2. Becoming their email subscribers
3. Following on their social media
4. Interacting them on their social channel(e.g Like, share, comment)

This way, they will notice you that you are someone who is their fan. Who doesn't like their fan?

You can try the following steps.

Day 1: Comment on their blog

Day 2: Follow their social media channel

Day 3: Become their email subscribers

Day 4: Ask them a favor by mentioning that you love their blog posts & would like to read more about them.

Bonus: You can always read about the blogger from their about page. When you contact them, share your opinion about something that you found a good point to discuss from their about page.

Next step is to reach out to the bloggers.

Reach Out to the bloggers

You can reach out to the bloggers using their contact pages or email address from their advertising page. But if you reply to the email address, from where you get emails from them(email subscription list), there are more chances that you get a reply.

According to my personal experience, whenever we tried contacting bloggers from their contact or about page, 7 out of 10 emails will get revert like below.

When we reply to the email address, from where the blogger sends emails to their subscribers, 9 out of 10 emails get a positive reply & then you can ask them to post about your product or service in the form of a guest post.

Most probably blogger asks for some fees for writing about, to cover their hosting expenses. Guest posting has become a popular way to build backlinks, so most of the blogger who was previously accepting guest posts for FREE are now asking for money.

If you don't know what to write a blogger outreach email, you can use simple blogger outreach email template from below.

Hi__,

While searching for ___ keyword, I found your blog very impressive. I would like to offer you a great article on __ topic with you.

If you can share it on your blog, I will highly appreciate it.

Maintaining Relationship

Usually, it's not a one-time process or collaboration. When you contact them & collaborate, you are ultimately building a relationship with bloggers.

Since we have to work with several SEO agencies, we get so many requests from SEO agencies about posting content on some popular blogs. This way, we do offer them frequent orders and help them making money from their blog. This way, we get the lowest possible rates from them for guest posts & our clients are also happy with the lowest price.

So if you are a product owner, service provider it is better for you to go with a link building agency like ours instead of doing everything manually. To manage everything like contacting bloggers, remember each of them about their replies, maintaining their database with SEO criteria like DA, PA, Ahrefs traffic & all consumes a considerable amount of time.

You can invest your saved time in making more money & use our expertise to power your content marketing & link building efforts.

Your turn

Do you perform blogger outreach & content marketing your self? Or hire someone to use their experience & focus on more product/service development?

Share your valuable thoughts in the comments below.