How to Reach Every Level of the Market

How to Reach Every Level of the Market

?? Are You Reaching Every Level of the Market? ??

As business owners, we often forget that the world is not a circle—it’s a triangle! And to truly scale, you need to offer something for every level of the market. ??

?? Reflect today: Are you offering products and services that cater to every tier of your audience?

Here’s how you can maximize your reach:

  1. Low-Tier Offers for the Masses At the base of the triangle, where the majority of people live paycheck to paycheck, provide low-priced products or services that are accessible to a larger market. This allows you to help more people while bringing in revenue from a larger pool.
  2. Mid-Tier Options for the Middle Class In the middle, you have people with a bit more disposable income. Create offers that provide extra value at a mid-range price, ensuring you're reaching another significant segment of the population.
  3. High-Ticket Services for the Top End At the top of the triangle, you have the few with higher disposable income. These people are willing to pay more for premium services, offering you high profits. Make sure you have luxury offers that cater to this audience.

By offering something at each level, you're maximizing your opportunity to serve, help, and profit from every section of the market. ????

?? Ready to create offers for every level of your audience? Join Legends Lab to learn how to diversify your offers and scale: The Legends Lab (formerly Edupreneur Academy) ??

#BusinessGrowth #MarketSegmentation #OfferStrategy #SarahCordiner #LegendsLab #ScaleYourBusiness

Believe E. Iboyi

Business Development ? Enterprise strategy ? Venture Capital ? Training Management ? Change management ? Marketing and Sales

4 个月

I sincerely agree with you. No business should be too niche classic not to offer products to other market demographics. Many people will argue it, it takes wisdom garnered from experience to understand this

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