How to Rank Long Tail Keywords in Chinese SEO
Before we talk about how to rank long tail keywords in Chinese SEO. Let’s take a look at different keyword types first: brand keywords, industry keywords, generic keywords, you name it. Among all, long tail keywords are very unique because they are terms indicating specific needs from customers. Long tail keywords usually contain words like how, is better than, is good or not, etc. If managed well, long tail keywords could bring as much as 70% of organic traffic.
Most long tail keywords are mapped in blog pages other than column pages of website. Column pages usually map brand relevant keywords as they bring high-converting traffic. For Chinese website, usually the blog module is named in an elegant way like 行业资讯(Industry Information), XX学院(XX Academy), 资讯中心(Information Center),etc. Here let’s see a good example. If we search 靠谱的理财APP(Reliable financing APPs), this link appears on the first page. When we visit the link, we could see there are three different blocks that ensure conversions.
1) The ones in red boxes:
The first one is bread crumb navigation which makes it easier for search spider to crawl.
The second one is the title, please notice that the keywords are well embedded within.
The third one is the first paragraph, also notice that keywords are well embedded within.
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The above three are key elements for mapping keywords in blog pages.
2) The ones in pink boxes
The first one is popular products. The second one is relevant recommendations. And the third one is popular tags. All of these links make it easier for visitors to find information they need and visit more pages on the website. It looks user friendly to search spider.
3) The ones in blue circles
Both are contact boxes. If you click on one of them, someone will talk to you in the live chat box.
The combination of above makes sure that quality traffic will arrive and convert.
Is it really enough to start building your blog pages with all the information above? Of course not. You need keyword analysis, whole site keyword mapping diagnosis, on-page SEO and off-page SEO. Contact us for further information on these. Let DDC help you on Chinese SEO and get you quality traffic.