How to rank for featured snippets? (7 Tips)
If you want to give your organic click-through-rate a boost, aim for a Featured Snippet. Search Engine Land reports that a Featured Snippet gets approximately 8% of all clicks, so if you can get your content in there, you're in for a treat. According to the their Google Search Console, organic CTR for that page is 13.7%.
But what are featured snippets, exactly?
Featured snippets are brief answers to users’ search queries that show up on search engine results after the paid ads but before the actual ranked results. The snippet is extracted from the quoted website which usually ranks in the top 5, and around 30% are pulled from the page ranking #1.
The idea behind featured snippets is to improve the user experience by giving users a recommended answer to their query and pulling this content directly into the SERP. This can help you increase your click-through rate, and ultimately, your bottom line.
So if you want to get more clicks and traffic, appearing in featured snippets is a great strategy to try. here are a few tips to keep in mind:
#1. Identify the type of featured snippet you want to rank for.
There are three types of featured snippets:
#2. Make sure your content is well-researched and comprehensive. Featured snippets typically come from pages that are considered to be authoritative on a given topic. When writing your content, keep in mind the questions that people are searching, and answer them as directly and thoroughly as possible.
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#3. Use relevant keywords and phrases in your content. This will help Google understand what your page is about and increase the chances of your page being selected as a featured snippet. You can use a tool like Google Search Console or Ahrefs to find out what keywords are being used to trigger featured snippets.
#4. Structure your content in an easy-to-read format. Featured snippets are designed to give users quick and easy answers to their queries. As such, content that is easy to scan and digest is more likely to be featured. Make paragraphs of 40-50 words to explain the things. Make sure your content is relevant and informative for the keywords you want to rank for.
Use sections and subheadings to organize your content and make it easy for readers to find the information they’re looking for.
#5. Use structured data to help Google understand your content. Structured data helps Google understand the content on your page. You can use the Google Structured Data Markup Helper to add structured data to your pages.
?#6. Use images and videos. Featured snippets are more likely to include images and videos than traditional search results, so make sure to use visual elements in your content to improve your chances of being featured.
#7. Be patient: It can take time for your content to be featured in a featured snippet. Keep promoting your content and keep an eye on your search rankings to see if you start to appear in featured snippets.
By following these tips, you can improve your chances of ranking for featured snippets. However, it's important to keep in mind that featured snippet rankings can be volatile and are not guaranteed.