How to Quickly Earn Trust - Answer The Most Pressing Questions in Your Audience's Minds (Post 4 of 7)

When meeting with new people or speaking to an audience, it's not enough to demonstrate your expertise in your field. They have a more personal question you need too answer in your presentation:

Can you solve my problem??

Every time you give a presentation, the people sitting in front of you have problems they need solved. If they didn't, they wouldn't be sitting in front of you.

It's important to let them know as soon as possible that you can solve their problem(s).

What's the best way to do this?

Share the story of a client who had a similar problem to that of your audience. Talk about how that problem impacted negatively impacted your client, how they struggle to solve it on their own, and ultimately met you and your solution (process, system, or plan) which helped them overcome their obstacles and succeed. This ultimately lead to success and a better life for your client.

This is the best way to answer the question, "can you solve my problem.”?

Rather than share a long bio about your history, your accomplishments, and how good you are what you do, talking about someone else's experience working with you, through their words, is the most efficient way to quickly tear down walls and build trust.

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