How PWA for Magento enhances the Brand’s Performance

Originally published at Codilar:?How PWA for Magento enhances the Brand’s Performance

In this blog, you will get an insight into how PWA for Magento is impacting businesses today.

PWA is not a recent buzzword, but we would like to share why enterprise businesses are shifting towards implementing PWA and what Key METRICS they attained by doing so.

As per Forbes,?72% of e-commerce sales ?happen on a mobile device.

According to?Web FX , 89% of consumers shop with a competitor after a poor user experience

Therefore, for an eCommerce business its always,

Best User Experience = More REVENUE

With evolving eCommerce trends Magento PWA has been considered among all other trends like AI, VR, Personalization, etc. which is why eCommerce should consider?Progressive Web App.

Top Brands that scaled their business with PWA on Magento

PWA is a promising option to transform your Magento websites experience, so it is important that you choose the best Progressive web app development agency for your Magento store. As Adobe continues to develop and enhance Magento PWA, the technology is gaining traction,so many companies are already widely using PWA technology.?

PUMA (MEXICO)

Puma is a renowned sports brand with thousands of innovative products and several hundred stores across the globe. With a brand this big, the online platform must also function seamlessly. Therefore, most PUMA stores opt for eCommerce.

The newest addition to this legacy is PUMA stores Mexico.?

Their objective:

• Create a high-performance that meets the standards of a global market.
• Develop an extensible and scalable Magento websites?
• Easy maintenance

The store recently launched its online platform which is powered by?ScandiPWA .

The Result:

With the implementation of ScandiPWA as frontend and Magento 2 at the backend, here’s what they were able to achieve –

• ULTRAFAST load speeds
• Effortless development and deployment

Here are their lighthouse scores.

• 90+ on Mobile phones
• Approximately?98 on desktops

TWITTER LITE

Twitter is a popular microblogging platform that hosts around 328 million active users on a global level! Over?80% of their users?access the platform through mobile phones and to engage with them, Twitter decided to create a web app that targets mobile users, thus, Twitter Lite came into existence.?

Their objective:

Create a PWA?

• with instant loading?
• that is easily accessible to mobile users even with weak internet connections
• With lower data consumption?

The result:

• 70% lower data consumption ?as users scroll their timelines
• 65% higher engagement
• 75% increase in the number of tweets
• 20% drop in bounce rate?
• 25k daily users access Twitter Lite from the home screen

Furthermore, it supports push notifications and also offline use in most modern browsers!

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