How to Put Your Company Logo on Your Car in Dubai: A Complete Guide to Vehicle Advertising

Vehicle branding is a powerful way to promote your business in Dubai, where the bustling streets are filled with potential customers. If you’re considering placing your company logo on your car, this blog post will guide you through the necessary steps, approvals required, and essential information you must know.

Why Vehicle Advertising?

Vehicle advertising not only increases your brand visibility but also helps establish a business presence in a competitive market. With a well-designed vehicle wrap or sticker, your car can become a moving billboard that captures attention and drives potential customers to your business.

Approval Requirements

Before you can brand your vehicle with your company logo, you’ll need to obtain a permit from the Roads and Transport Authority (RTA) in Dubai. Here’s what you need to know:

1. Require Documentation: You will need to provide the following documents:
2. Comply with RTA Regulations: Ensure that your design adheres to RTA guidelines regarding branding and advertisements on vehicles. The design should not obscure essential driving elements, such as indicators and windows, and should maintain professionalism.

The Permit Process

Step 1: Application Submission

To commence, visit the RTA’s official website or an RTA service center to fill out the application form for vehicle branding. Ensure that all documentation is attached, including your trade license and a design mockup.

Step 2: Payment of Fees

The RTA will charge a nominal fee for processing your application. As of now, fees may vary based on the size and nature of the advertisement, but you can expect it to be in the range of AED 1,000 to AED 2,500. Remember to keep a record of the transaction.

Step 3: Approval and Permit Issuance

Once your application is submitted with all required documentation and the fee is paid, the RTA will review your submission. If everything meets their guidelines, you’ll receive a vehicle branding permit. This process may take anywhere from a few days to a couple of weeks, so plan accordingly.

Validity of the Permit

The RTA permit for vehicle branding is typically valid for a duration of one year, after which you will need to renew it. Be proactive—set reminders for renewal to avoid any lapse in your advertising efforts.

Entering Other Emirates with the Permit

The vehicle branding permit issued by RTA is valid only within the Emirate of Dubai. If you plan to operate your branded vehicle in other emirates, such as Abu Dhabi, Sharjah, or Ajman, you will need a separate permit from the relevant local authorities in those emirates.

Obtaining Permits for Other Emirates

• Check Local Regulations: Each emirate has its own regulations regarding vehicle branding, and you’ll need to check the requirements for the specific emirate you intend to operate in.
• Submit Required Documents: Similar to the Dubai process, this will usually involve submitting your trade license, vehicle registration, and design for approval

Procedure for Getting Your Logo On Your Car

1. Design Your Advertisement: Work with a graphic designer to create an eye-catching logo that aligns with your brand identity.
2. Receive Approval from RTA: Follow the previously outlined permit process for each vehicle you wish to brand.
3. Choose Your Advertising Method: Decide whether you want a full wrap, partial wrap, or simple sticker decals and hire a professional service to install the advertisement.
4. Maintain Your Brand: Regularly check on the condition of your advertisement. Ensure it’s clean and well-maintained for the best impression.

Conclusion

Putting your company logo on your car can be a powerful tool for increasing brand recognition in Dubai. However, it's crucial to navigate the approvals and permits diligently to ensure compliance with local regulations. By following the outlined steps, you'll be well on your way to successfully advertising your business on wheels. Safe travels and happy branding!