How Purpose Can Help You Win the War on Talent, Apple's New Accessibility Features, and More!

Dear friends,

In the wake of the pandemic, purpose-driven companies are attracting and retaining top talent by providing a sense of purpose and meaning in the workplace.?

How do they unlock this enormous potential? At Conspiracy of Love , we believe that enormous benefits are unlocked when every single employee in the organization has clarity not only on their own Purpose - but also finds great overlap between what brings them meaning and their daily work.

Check out this article here.

Also, this week, we’re excited to share an awesome innovation in compostable bags from Conspiracy of Love clients 百事 and Off The Eaten Path. Off The Eaten Path is one of PepsiCo’s plant-based snacking brands and has been pioneering industrially compostable packaging since 2021. Producing the materials for these bags creates 60% less greenhouse gas emissions than traditional packaging. PepsiCo is now trying to get Doritos and Cheetos bags into compost bins. The company has additionally announced that it plans to license this technology to other companies at no cost - see below for more!

And as always, your weekly highlights from around the world are waiting below.

Be kind, be good, and look after each other,

Afdhel and Bobby

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TOP STORIES THIS WEEK

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Campaigns We Love: When did you last see an old cow, pig, or chicken? Most people have never seen these animals grow to a mature age because they only live a fraction of their natural lives in the current food system. NotCo, the global food tech company known for its patented A.I. technology (Giuseppe) and mission to create a more sustainable world by removing animals from the food equation, is now leveraging A.I. in a new way – to help educate people on the disparity between how long animals live in nature compared to the conventional food system.

Over 40% of Gen Z, Millennials Would Switch Jobs Over Climate Concerns: Climate change and environmental sustainability will become increasingly vital factors for companies’ ability to recruit and retain employees, according to a new survey released by the global professional services firm Deloitte, which found that more than 40% of Gen Z and Millennials have changed jobs or sectors due to climate concerns, or plan to do so in the future.

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Jacket Designed to Last 100 Years: LIVSN Designs, an Arkansas-based outdoor apparel brand, recently launched its latest product on Kickstarter, where it promptly reached its funding goal well ahead of the deadline later this month. The Century Jacket is a craftsman-style garment designed for everyday use across various conditions and is constructed entirely from natural materials. According to LIVSN, it's designed to last 100 years.

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Apple Introduces New Accessibility Features: Apple has unveiled new accessibility features, including Live Speech for real-time transcription during FaceTime calls, Personal Voice for customizable text-to-speech synthesis, and enhanced image descriptions in VoiceOver. Called Assistive Access and to be launched later this year, these updates distill apps and experiences to their essential features to lighten the cognitive load and improve access to people with cognitive disabilities.?

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Off The Eaten Path Pioneers Compostable Packaging: PepsiCo, which owns Frito-Lay and Quaker Oats, has set a goal to design 100% of its packaging to be recyclable, compostable, biodegradable, or reusable by 2025. Taking what it learned from creating the Off The Eaten Path’s packaging, Frito-Lay has introduced other packaging made from 85% renewable plant materials that produce roughly 60% lower greenhouse gas emissions than traditional snack bags. The company also opened a new center for packaging innovation where it will further test compostable materials.

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Floating Homes as the Future of Housing? As the world’s population rises and the climate crisis worsens, secure and affordable housing becomes increasingly difficult to find. Solving this problem was the prompt given to a group of children ages 6 to 18. Students at a Swiss private school designed a floating habitat, the Blue Nomad, aimed at providing housing alternatives for the future, particularly in case of natural or man-made crises. They designed the ocean habitats with the help of engineering experts and will exhibit the full-scale prototypes for the first time this summer.

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A Revolutionary Greenhouse for Small Farmers: Kheyti is a social enterprise based in the Indian city of Hyderabad that works to help smallholder farmers improve their harvest and income. Kheyti’s innovative solution is a ‘greenhouse in a box’ that comes bundled with a range of support services for farmers, including agricultural inputs and access to loans.

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"Three things in human life are important. The first is to be kind. The second is to be kind. And the third is to be kind.”?

– Henry James

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