How to Publish on LinkedIn Pulse: Making Your Content Stand Out

Looking to get your ideas in front of the right people??

LinkedIn Articles/LinkedIn Pulse offers a dynamic platform where your insights can reach the desks of industry leaders, potential collaborators, and a global community of professionals.

LinkedIn Pulse is an ideal starting point if you’re looking to enhance your professional visibility and establish thought leadership. With its robust network of motivated professionals, your content has the potential to be seen, inspired, and engaged.?

Here’s how to navigate this platform and make your mark with your first article.

What Happened to the Old LinkedIn Pulse?

LinkedIn Pulse, originally a standalone platform for sharing articles, has transformed into LinkedIn Articles and integrated directly into the main LinkedIn experience. Now, users can create, publish, and edit articles with rich formatting options like images, videos, and hyperlinks in their LinkedIn feed. This change aims to enhance professional content quality and foster more dynamic discussions among users.

What Is LinkedIn Pulse in 2024?

LinkedIn Pulse, now known as LinkedIn Articles, offers a unique publishing feature that distinguishes it from other platforms by using an algorithm to tailor the content each user sees. This personalization ensures that articles in your feed align more with your specific interests and professional field. Furthermore, LinkedIn Pulse provides analytics on who reads your articles and the duration of their engagement. Such valuable insights allow you to refine your content marketing approaches based on reader behavior and preferences.

The Benefits of Using LinkedIn Pulse in Digital Marketing

Incorporating LinkedIn Pulse’s articles into your digital marketing strategy offers distinct advantages tailored to the needs of professionals and businesses:

• Visibility Boost: Publishing on LinkedIn Pulse increases your visibility among industry professionals and potential clients. Sharing valuable insights positions you as a thought leader and expands your reach within your target audience.

• Audience Targeting: LinkedIn Pulse provides access to a highly targeted audience of professionals, decision-makers, and industry leaders. You can tailor your content to specific demographics, industries, and job roles, ensuring your message resonates with the right audience.

• Brand Credibility: Consistently sharing high-quality content on LinkedIn Pulse helps establish your brand authority and credibility. By showcasing your knowledge and expertise, you build trust and stand out from competitors.

• Lead Generation: LinkedIn Pulse is a potent tool for attracting potential clients and business opportunities. Providing valuable insights and solutions captures decision-makers' attention and initiates meaningful conversations.

• Network Expansion: Participating in discussions and sharing relevant content expands your professional network and nurtures valuable relationships within your industry.

How to Publish Your First LinkedIn Article?

To publish an article on LinkedIn, follow these steps:

1. Begin by clicking Write article at the top of your homepage.?

For Super admins or Content admins of a LinkedIn Page, select "Publish as" to choose the account you wish to use, then click "Next" to proceed to the publishing tool.

2. At the upper left corner, use the Dropdown next to your name to decide whether to publish personally, as a Super or Content admin of a LinkedIn Page, or as an individual article or to a newsletter, if applicable.

3. Click Upload from computer above the article title to add a cover image.

4. Enter the headline in the Title field.?

If the Title field is unresponsive, disable any browser extensions like Lazarus or Grammarly that might be causing interference, then refresh the editor.

5. Begin typing your article content in the “Write here” field.

6. Use the toolbar options to enhance your article:

• Add an image by clicking the Image icon or dragging and dropping an image into the box.
• Insert links by clicking Links and pasting the URL of the rich media content.
• Insert code snippets by selecting Code.
• Embed various content types by clicking the Embed icon.
• Adjust style and formatting options such as fonts, lists, blockquotes, or dividers.
• Mention other members or LinkedIn Pages in your article by typing ‘@’.

7. Manage your article by clicking the Manage dropdown at the upper right to access SEO settings, preview the article, or share a draft with colleagues before publishing.

8. Click Next, add a suitable caption, and Publish.

How to Make the Most Out of Your LinkedIn Article?

Using LinkedIn Pulse’s articles feature, you can enhance your professional presence as a beginner, share valuable content, and connect with the right audience in your industry.

1. Share Your Ideas

Talk about what you know and think. This helps establish you as an expert in your field.

2. Connect with Others

Use your articles to meet and connect with other professionals in your industry. It’s a great way to build your network.

3. Keep Up with Trends

Write about the latest news and trends in your industry. It shows you’re in the loop and adds value to your readers.

4. Look for Job Opportunities

Your articles can showcase your skills and achievements. This might catch the eye of potential employers or partners.

5. Build Your Personal Brand

Create articles that reflect your professional interests and strengths. This can help you stand out and be remembered.

6. Link to Your Website

Include links to your website in your articles to guide readers to more of your content. This can increase your site’s traffic.

7. Share Your Research

If you've done any research or have interesting data, share it in your articles. It’s a good way to show your expertise and hard work.

8. Update Your Followers

Regular updates about your work will keep your network in the loop and keep your profile active and engaging.

Using this feature effectively can boost your visibility, connect you with the right people, and open up new opportunities.

Next Steps

LinkedIn Pulse offers an avenue for expanding your visibility, sharing articles, and attracting new clients and business opportunities. If you haven't already embraced LinkedIn Pulse’s articles, I strongly encourage you to do so today.

However, assuming your traditional LinkedIn strategy will suffice, you are probably taking the wrong approach. This is where professional assistance becomes crucial, as strategies that proved successful on LinkedIn posts may not yield the same results on articles.

At INSIDEA , we specialize in LinkedIn marketing to help you make the most out of your articles. From content creation to audience engagement, our all-inclusive digital marketing subscription provides the expertise and support you need to elevate your LinkedIn presence.

Transforming your LinkedIn strategy. Contact INSIDEA today !

Visit INSIDEA to learn more and get started.?