Featured Podcast: How To Publish a Book in 6 Weeks

I recently had the pleasure of sitting down with Jackie Meyer on "The Concierge CPA" podcast to discuss this very topic. Today, I want to share with you the key insights from our conversation and reveal how you can leverage authorship to transform your business.

Why Authorship is Your Secret Weapon in Business Development

Let me be clear: when I talk about writing a book, I'm not talking about creating the next great American novel. What I'm referring to is a powerful marketing and authority-positioning tool that can set you apart in your industry.

Here's the thing: our society respects authors. There's something about a person who's brave enough to spend the time writing a book and putting their name on it. These are the people we're naturally influenced by. And guess what? You can be one of those people.

The Short Book Formula: How We Turn Professionals into Published Authors in Just 6 Weeks

Now, I know what you're thinking. "Paul, I don't have time to write a book!" That's where my company's process, "The Short Book Formula," comes in. We take clients from concept to published author in just six weeks. Yes, you read that right - six weeks!

Here's a quick rundown of how we do it:

1. We have structured weekly calls to draw out your expertise
2. Our team provides professional writing and editing support
3. We go through developmental editing to refine your manuscript
4. We handle cover design and layout
5. We publish your book on Amazon
6. We develop a marketing strategy to leverage your new author status

And let me assure you, this accelerated timeline doesn't mean we're compromising on quality. We're focused on creating a targeted, impactful book that serves as a business development tool.

How Your Book Becomes a Client Attraction Machine

Now, let's talk about the real reason you're writing this book: to attract ideal clients. I always tell my clients, "The goal isn't to create royalties. It's about creating a tool that attracts ideal clients."

Let me share a success story. One of our clients, Mark Miller, wrote a book called "The Tax-Free Business Owner." After implementing our book-based marketing strategy, his client conversion rate shot up to 80%. That's not a typo - 80%!

Here's how it works:

1. We identify and target your ideal prospects
2. We offer your book as a value-add (people love free books!)
3. Prospects self-select and schedule calls with you
4. You close pre-qualified leads at a much higher rate

It's a game-changer, trust me.

The Amazon Bestseller Strategy

Now, I can't give away all my secrets, but I'll share this tidbit about becoming an Amazon bestseller: it's all about generating a high number of unique purchases on a single day. It requires coordinated marketing efforts and leveraging your network to drive sales within a specific window.

Beyond Client Attraction: The Broader Impact of Authorship

Here's something else I love about authorship: it opens doors to speaking engagements, workshops, and other business opportunities. It becomes your passport to so many more high-value activities. You're no longer just a professional in your field; you're an author, a teacher, an educator.

Embracing AI in the Writing Process

I'm always looking for ways to make the writing process easier for my clients. Recently, I've been impressed with Claude, particularly the Sonnet 3.5 model. It's fantastic at mimicking an author's voice and style.

Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.

Claim your free audiobook copy at: www.theshortbookformula.com