How Providing Video Transcripts Boosts Your SEO?
Hammad Villana
Business Development Executive | Expert in connecting with the right resources
Have you heard that seeing a message in a video increases message retention from 10% to 95%?
Well, if not! Take a look at the following statistics to understand the significance and power of video content.
Forbes reports that 88% of online users stay longer on a website with video than without.
According to a startling report by Cisco, video content will make up 82% of all Internet traffic by 2022.
In light of this, video content is an effective marketing tool that can be used to convince and persuade potential clients in a compelling way.
However, what's challenging is being recognized in this competition.?
Yet with a few SEO practices, you can stand out in the crowd. One of the best practices in video marketing is adding subtitles or video transcripts to your video.?
Video Transcripts and SEO
Transcripts enhance your marketing strategy and take you one step nearer to your goals. As a valuable SEO tool, video transcripts help in a number of ways to improve your site’s ranking and visibility.
1. By Increasing Search Traffic
"37 websites were evaluated in Liveclicker research prior to and after including transcripts. Pages with transcripts generated 16% more income on average than they did before the addition of transcripts."
Transcripts open up your video material to a larger range of viewers, including individuals who choose to watch videos without sound, have hearing problems, or are deaf. This can increase traffic to your website and user engagement.
2. By Ranking Videos Higher in Search Results
Do you want your videos to show up higher in search results and be indexed by search engines? Add transcripts! They make it possible for search engines to read your video content and put it in the right context.
3. By Increasing Engagement
One of the most important things after someone has clicked on your video is to make them keep watching. Keeping people engaged in your video is not a piece of cake. However, adding transcriptions and closed captions will enhance the engagement of your videos.
According to a survey, viewership of captioned videos increased by 40%. Moreover, they discovered that viewers were 80% more likely to finish watching a YouTube or Facebook video when closed captions are included.?
4. By Improving Off-Page SEO
The transcript for a lengthier video is usually longer. Your long-form transcripts can be targeted with extra keywords if they are housed on different site pages. This will aid in your SEO approach and expand your target market.
Additionally, it will improve link-building opportunities and make it easier for website readers and visitors to discover the content promptly.
5. By Aligning Your SEO Keyword Strategy
You may use the relevant keywords and phrases in the transcripts to optimize your videos and strengthen your SEO plan so that they appear higher in search engine results pages (SERPs).
You can use various tools to determine whether your transcript contains valuable and relevant keywords.
How To Start Transcribing Your Videos for Free?
Mobile apps
There are various smartphone applications available right now that can be utilized for transcription. Otter and Trint are two of the top smartphone transcription applications.
Use Google’s automatic captioning
For YouTube long-form material, live videos, and Shorts, voice recognition software generates automated closed captions.
Speech narration and dictation software
Videos can be transcribed using a website or software like Dragon Naturally Speaking, but the final version still needs to be edited, proofread, and formatted. You may also do transcriptions with Descript and oTranscribe.
Google’s docs voice commands
Google offers voice typing for free. Go to Docs,? open a new document, pick "voice typing" from the menu, or press "ctrl+shift+S", and then wait for the microphone icon to appear. You may begin dictating as soon as you click the icon. Click the "microphone" icon one more time to complete the transcription.
Top 5 Pro Tools for Video Transcriptions
There has been major growth in transcription services over time. Transcription services have grown to a high standard over time. To help you decide, several of them provide free trials. The following are the 5 best tools to get pro-level video transcriptions.
领英推荐
TranscribeMe is an online community where users can post transcription jobs and connect with freelance transcribers, or join to find employment as a transcriber.
TranscribeMe provides you with quick, low-cost, and highly accurate human transcription, translation, data annotation, and AI dataset services.
Scribie is an online transcription service that provides high-quality transcripts promptly and affordably. The company has a network of transcribers that specialize in several sectors, including medical, legal, and academic transcription.?
Automatic transcriptions start at 0.10 cents per word, while human transcriptions cost 0.80 cents for each word. There are also three different pricing tiers to pick from: pay-as-you-go, Pro, and Enterprise. The monthly cost of Pro is $9, and an annual plan is also available.
Rev is a widely used transcription service that provides prompt, premium-quality audio and video file transcriptions for a flat rate of $1.50 per minute.
Using it is a breeze in every possible way. To submit your files for transcription, navigate to the Audio & Video tab and select the corresponding button. The next step is to either paste the URL, drag and drop, or upload your files. Sign in or register first, then proceed to checkout and payment.
Trint is a web-based tool that employs artificial intelligence to transcribe your videos. Trint can instantly turn your audio and video clips into text by using artificial intelligence. This means that they can be searched, edited, and shared with others just like any other document.?
Quickly transform unstructured data into useful information with Trint. It has a seven-day free trial period in addition to monthly and annual subscription plans.
Transcribing your audio and video files into text is easy with Sonix. It works with 35 languages, has built-in subtitles, is easy to optimize for search engines, and can save your content safely.
There are three different plans to choose from: basic, premium, and enterprise. The base rate of $10 per hour is reasonable for shorter tasks. The Premium plan is ideal for groups, and it costs $5 per hour plus $22 per month per user.?
Best SEO Booster Tips for Using Video Transcripts
Optimizing your content for search engines is not so difficult. Just keep the following factors in mind, and you're ready to go.
FAQs
How Can I Transcribe My Videos?
There are two methods: FREE and PREMIUM. Use mobile apps and free software like Otter, oTranscribe, and Trint for free transcriptions. However, you can hire professionals through TranscibeMe, Rev, and other service providers at affordable prices.
What Are the Best Video Transcription Tools?
What you need and how much text you need to transcribe are the two most important factors when looking for the best video transcription tool. However, some of the best tools are Otter, TranscibeMe, and Rev.
How can video transcripts affect SEO?
Adding transcripts and captions to your videos is, in fact, a tried-and-true approach for increasing SEO, views, engagement, and search rank.
What is the value of video content in SEO?
Google and other search engines want to show people good content that answers their questions and gives them useful information. Videos help contextualize your material and give users useful visuals.
Conclusion
Transcribing your videos may assist the search engines in indexing your content, raising your ranking, and opening up chances for link-building, all of which can improve your SEO.
Video transcripts not only improve your site's search engine rankings, but they also make your material more accessible to individuals who are deaf or hard of hearing, as well as others who may want to watch it in a quiet environment.
You can get the most out of your online video content by implementing video transcripts as part of your overall SEO plan to reach more people.