How to Protect Yourself in Business Deals: A Blueprint for Staying Secure
Markus Kreth
Global Deal Maker | PR & Marketing Leader | Driving Multi-Million Dollar Deals | CEO, Asia Media Publishing Group | Expert in Strategic Growth & Brand Transformation
In the world of business, there’s a golden rule: trust is earned, but protection is essential. When you’re building relationships, making deals, or bringing together partners, there’s always potential for tremendous success, but also for vulnerability. Protecting yourself from being circumvented in deals is not just about legal tactics—it’s about strategic thinking, understanding human behavior, and anticipating the unexpected.
Here are key lessons that can help you navigate your next deal with confidence, knowing that you’ve put all the necessary safeguards in place.
1. Non-Circumvention: Shield Your Relationships
The first thing you must realize is that relationships are currency. You invest time, energy, and sometimes capital into creating opportunities. To protect these efforts, a Non-Circumvention, Non-Disclosure Agreement (NCNDA) is indispensable. It establishes that no one involved can bypass you or go behind your back. This kind of agreement sends a powerful message: “We’re in this together, and no one is going to take unfair advantage.”
Explore more about NCNDAs here:
Harvard Program on Negotiation
2. Due Diligence: Verify Before You Trust
Before you dive into any partnership, verification is key. It’s not enough to trust that a partner has the rights or access they claim. You need to confirm these facts—whether it’s about licenses, rights, or capabilities. Trust can’t be built on shaky ground. Taking the time for due diligence helps you avoid future conflicts, saving you from being left out when the stakes get high.
3. Contingent Contracts: Build Conditional Agreements
One of the best strategies in securing your position is through contingent contracts. These agreements are built on “if-then” conditions. They ensure that if the other party doesn’t meet certain requirements or milestones, the deal doesn’t progress. This approach helps you reduce risk, offering flexibility while keeping control of the outcomes.
Learn more about contingent contracts:
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Harvard Program on Negotiation
4. BATNA: Strength Comes from Knowing Your Alternatives
Your Best Alternative to a Negotiated Agreement (BATNA) is your strongest source of leverage. When you know your best option outside of the current deal, you negotiate with confidence. You’re less likely to settle for subpar terms, and more likely to walk away from a deal that doesn’t serve you. The stronger your BATNA, the less you have to worry about being circumvented—because you’re in control of your destiny.
Learn more about BATNA and how it empowers your negotiations:
Harvard Program on Negotiation
5. Legal and Financial Safeguards: Insure Against Risk
When the numbers get big, so do the stakes. Legal protection isn’t just a backup plan—it’s part of the strategy. Consider setting up escrow accounts or ensuring payments are guaranteed through financial clauses. This way, even if a deal falls apart, your compensation is protected. And if something happens with licenses or rights, ensure that you have a direct line to the manufacturer or the source, so that your compensation isn’t jeopardized.
In any business deal, particularly those with large potential gains, being proactive and protective ensures that you reap the rewards of your hard work. Trust can grow over time, but protections are the foundation that allow business relationships to thrive.
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