Running a Google Ads campaign is a crucial way for businesses to reach their target audience, but getting your account suspended can be a major setback. To ensure your new Google Ads account stays in good standing, it's important to adhere to Google’s policies and avoid reusing information from previously suspended accounts. This article outlines the key strategies to protect your Google Ads account from suspension.
1. Create a New, Clean Account
If you have had a Google Ads account suspended in the past, it's crucial to start with a completely clean slate. Google tracks and links accounts through various details, and any connection to a previously suspended account can put your new account at risk. Here’s what to do:
- Use a Different Google Account: Create a new Google account using a unique email address. Avoid using the same Google account that was associated with a suspended ads account.
- Use a New Domain: If your previous account was linked to a specific domain, avoid using it again. Register a new domain name to keep things separate.
- Set Up a Different Business Profile: Create a new business profile with updated information, especially if your previous profile was tied to a suspended account.
2. Use New Contact Information
Google can identify connections between accounts through contact details like phone numbers and email addresses. To minimize the risk of being flagged, use entirely new contact information:
- Unique Phone Number: Use a new phone number that has not been linked to any previous Google Ads accounts.
- New Address: If possible, use a different physical address. This could be a new office location or a virtual business address, as long as it is legitimate.
- Different Business Name: If your business name was previously linked to a suspended account, consider creating a DBA (Doing Business As) or a new business entity with a different name.
3. Use New Payment Methods
Google Ads keeps track of payment methods (credit cards, debit cards, bank accounts, etc.) used on an account. Reusing a payment method that was tied to a suspended account can trigger a suspension of your new account. Here’s what you can do:
- New Credit/Debit Card: Use a completely new credit or debit card for payments.
- Different Payer Information: Ensure that the billing name, address, and other payment details differ from those previously associated with a suspended account.
- Consider Using a New Bank Account: If possible, use a new bank account for direct debit payments. This helps avoid any links to the old account.
4. Adhere to Google Ads Policies Strictly
Understanding and following Google Ads policies is key to keeping your account safe. Google takes violations of their advertising policies seriously, and repeated offenses can lead to a permanent suspension. Here’s what you should focus on:
- Read Google Ads Policies: Familiarize yourself with Google’s guidelines on prohibited content, restricted content, and acceptable business practices. This includes avoiding deceptive or misleading ads.
- Avoid Restricted Products and Services: Certain industries, like gambling, financial products, and pharmaceuticals, have stricter advertising regulations. Ensure your ads comply with regional policies if you’re in one of these industries.
- Transparent Landing Pages: Your ads’ landing pages should be clear about what is being offered. Avoid misleading users or hiding information, as this can lead to policy violations.
- Check Quality of Ad Content: Ensure your ad copy is accurate, relevant, and free of sensational claims. Google dislikes exaggerated or unrealistic offers.
5. Avoid Using Suspended Account Data
Using any information that was part of a previously suspended account is a major red flag for Google. Here’s what to avoid:
- No Reusing Domains: If the domain was associated with a suspended account, do not reuse it for the new one. Google tracks the history of domains and can quickly link it back.
- Don’t Use Old Ad Copy: Create fresh ad campaigns with new keywords, ad copy, and targeting parameters.
- Different Google Analytics and Tags: Use a new Google Analytics account and new tags for tracking. Reusing old tracking codes can connect your account to the suspended one.
6. Verify Your Business Legally
Verification helps to build trust with Google, and it’s often required if you’re operating in certain industries. Here’s how to ensure you are properly verified:
- Provide Valid Documentation: Ensure that all business documents, licenses, and IDs are up to date and accurately reflect your new business entity.
- Match Information: Ensure that your payment details, business name, and address match the information on your verification documents to avoid discrepancies.
- Update Documents Before Expiration: If you provide Google with any verification documents, make sure to update them before they expire to avoid account restrictions.
7. Monitor Account Activity Regularly
Keeping a close eye on your account helps you catch potential issues before they result in a suspension:
- Set Up Alerts: Google Ads allows you to set up email alerts for account issues, so you’ll be notified if any policy violations occur.
- Check Account Status: Regularly check the “Account Status” section in your Google Ads dashboard to see if there are any warnings or required actions.
- Audit Ad Performance: Keep an eye on your ads’ performance to detect any unusual drops or issues that could signal a potential policy violation.
8. Use a VPN or Different IP Address (If Necessary)
Google tracks IP addresses as part of its verification process. If your previous account was suspended, using a new IP address can help keep your new account separate:
- Avoid Logging in from Old IP Addresses: Using the same IP address could trigger a connection to the old suspended account.
- Use a VPN: A VPN (Virtual Private Network) can help mask your IP address and provide additional privacy. However, ensure that your new IP address is stable and doesn’t change frequently, as this can also raise suspicions.
Note
This article does not harm any policy. I am publishing this article based on my experience and the accounts I have worked on and observed in the last year.
If your Google Ads account is suspended due to any reason then you can contact me for help my contact details are given below and you can send me professional message Thank You
